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When you’re the bride, style goes beyond the white dress. In fact, it should start underneath.  Check out Leading Lady’s bridal style guide dedicated to the perfect full figure bras to go with your perfect bridal ensembles.

Rehearsal Dinner: Kick off the weekend in something blue. Set the tone with our seamless underwire full figure bra in blue mist, topped off with a chic & vibrant blue-hued dress. The v-neck and flirty pattern in this maxi dress make it an especially flattering and fun choice.

Wedding: A ¾ length full figure bra is a great option under your wedding gown. In addition to lift and support, this bra can help to hold the structure and shape of your dress – even thorough hours of dancing.

Brunch: The morning after you’ve become a Mrs., you’ll want to bid farewell to your guests in style. Try a wrap dress, paired with our crossover leisure bra for equal parts comfort and cute.

Honeymoon: Some bras were made for romance. Our lace cup full figure bra in black lace is one of them. Get your sexy on, and pack this little number in your honeymoon suitcase. It looks so stunning, you and your new Mr. may not want leave your hotel room.

Shop for your wedding intimates essentials now through May 20, and save 20% off of your order at LeadingLady.com.

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Beauty comes in all shapes and sizes. At Leading Lady, we know that every woman deserves the perfect bra to make her feel both uplifted and beautiful. This is especially true for those of us with hard to fit sizes.

Being a unique size may lead to less-than-ideal lingerie choices, and we’re putting an end to wearing the wrong size. Instead, find your fit using the Leading Lady fit calculator.

We’ve heard from women who don’t fit the typical full figure bra mold.  Maybe you need a wide band and a small cup, which many women have trouble finding in non-specialty brands.

Then, rejoice.  Our fit conscious designer, Haidee, has created beautiful scalloped lace bras, everyday seamless styles and sleep and leisure bras in leopard and polka dot prints in wide band sizes with A cups and B cups.  Finding perfection just got easier, from your intimates – out.

Shop by style, or shop by size, but find your perfect fit and get shopping! Take $10 off when you spend $75 or more through May 17 at LeadingLady.com. Happy shopping!

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Most of all the other beautiful things in life come by twos and threes, by dozens and hundreds.  Plenty of roses, stars, sunsets, rainbows, brothers and sisters, aunts and cousins, but only one mother in the whole world.  –Kate Douglas Wiggin

Each mom is one-of-a-kind, a one-and-only match for her children.  Mother’s Day is such a special time to reflect on all the wonderful ways our mother’s have influenced our lives.  From infancy to where you stand today, your mom has surely shaped who you are as a woman.  She has taught you many valuable lessons.  Some you can pinpoint like how to write your name, bake oatmeal cookies or drive a car.  Others are morals and values that are part of your character and inform your everyday decisions.

Moms have held our hands through so many times in our lives, making us feel special and important no matter what else was happening in their own lives.  Perhaps your mom took you to your first musical that inspired your love for song.  She may be the one who encouraged your sense of adventure and love for nature by spending time exploring outdoors.  Maybe she took you on shopping sprees and you owe your keen sense of fashion to mom.  She probably took you to your first bra fitting too, stressing the importance of a great bra for every occasion!

We hope this Mother’s Day you will take a moment and think about all the fabulous ways your mom has enriched your life and the role model she has been to you.  If she is close by, tell her with a hug.  If she is far away, tell her on the phone or video conference.  If she is a lasting memory in your heart, tell send her special prayers of love.

Return the gift of support and comfort this Mother’s Day with Leading Lady’s full figure bra sale.  When you buy 3 bras for you or mom, you get 1 FREE through Mother’s Day.

Happy Mother’s Day!

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It’s almost your big day! So much thought has gone into every detail of your wedding, but we know that every bride can use a little inspiration every now and again.

There is truly nothing better than a celebration of love! And at Leading Lady, we love intimates. In this case, we’re using them as our wedding planning inspiration, too.  We say something borrowed, something blue, something lacy, something new.

Take our stunning Scalloped Lace Underwire Full Figure Bra to start. This bra will not only ensure you’re well supported under that gorgeous dress, but will encourage you to feel like your most confident, beautiful self on your most important day.

Why not borrow the lacy, elegant feel from your lingerie drawer and extend it to rest of the affair?  How? We’re glad you asked. Try wrapping your bouquet in a vintage lace handkerchief, or select a lace overlay for your table settings.  Don’t stop there – decorate your cake with a lace-inspired pattern, or cover glass candles with lace or doilies to create an extra romantic atmosphere.

Most importantly make sure to savor a moment and take it all in! Enjoy every second of your wedding day.

Shop for intimates and inspiration now, and save 5% + get free shipping on all orders through May 8^th. Congrats!

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Today we are continuing with our Spring Fashion series by focusing on those small details that complete an outfit. Accessories are a great way to define your style, incorporate spring trends into your look, and add a daily dose of glam.

For example:

• Switch out your stilettos for some chunky heels that are functional and comfortable, yet fashion forward.
• Black and white contrasts will never go out of style and are particularly popular this spring. Try pairing our seamless T-Shirt bra in black with a sheer white top, and black trousers to really make a statement.
• Let your inner diva shine with metallic hues in a scarf or purse.
• Make going from home to work to the gym simpler by grabbing a stylish large tote to hold all of your things. Use that tote to carry your Leading Lady Wirefree Sport Full Figure Bra, in all of its breathable and absorbent glory, from the gym to happy hour with your girlfriends.
• Intimates make great accessories. Leading Lady’s Lace Cup Underwire Full Figure Bra inspires confidence under your office or dinner attire, while providing support and on trend, super-soft lace details.  Or check out our trendy leopard print zig-zag weave front-closure leisure bra.

Thanks for following our spring 2013 fashion series.  Stay on trend from the intimates, out with our $10 bra sale, April 27 through May 1!

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It’s Earth Day, Leading Ladies! The perfect day to talk about recycling – you guessed it – your bras. You know, those intimates that have been sitting in your drawer, because they no longer fit. Or worse, those intimates YOU’RE STILL WEARING that no longer fit you.

If you’ve found the perfect bra, it may be hard to let go, even when she gives you signs that you’re no longer the best friends you once were.  Bras, just like friendship, are about support.  So don’t let your favorite old bra bring you down.

Bras should be replaced every 4-6 months depending on the number of bras you wear in rotation and how you launder them.  If you notice tearing or if the elastic splits, that is a sure sign it is time to replace.  Also replace bras when your size changes due to pregnancy, weight loss or weight gain.

 Before you discard your ill-fitting underpinnings, remember that there is likely a lady who would be a perfect fit for your gently used bra.  Our partners at The Bra Recyclers collect gently used and new bras, and provide them to women and girls in transition. By recycling your bra, you’re not only helping to “support” women in need, but you’re also reducing the amount of unnecessary waste.

Join us in celebrating Earth Day the best way we know how, from the intimates – out.  After you’ve recycled your gently used bras, shop our sale! Save 15% + get free shipping on all orders from April 21-26.

Thanks for helping us to improve the earth, one bra at a time!

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Spring is getting wild and we’re loving this trend from bra to toe!  Animal prints have been hot for several seasons now, but the twist this spring is patchwork panels.

Animal lovers, this season is for you!  Combining snakeskin prints with other bold solids is a seasonably fashionable statement.  And if you want to go zebra on the top and leopard on the bottom, you are totally on trend.

Be sure to carry the accents through to your accessories, including handbags, shoes and your intimates, of course.  Check out our leopard print zig-zag weave front-closure leisure bra for the ultimate fashion and comfort.  Plus work out on the wild side with our white leopard wirefree sport full figure bra.

Leading Lady offers impeccable intimates to complete your spring wardrobe.  Today through April 20, enjoy $15 off your Leading Lady purchase of $100 or more.

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Spring may be bursting with colorful solids, but when it comes to stripes, checks and dots, black-and-white is the trend.  Bold contrasting horizontal, vertical and mix-matched stripes could be seen from a mile away on the runway.  Classic and graphic checks create a modern twist on a classic look.  And, dots of all sizes offer a sassy take on simple cuts.  The black-and-white stripe, check and dot trend extends into all forms of women’s apparel and accessories, from stunning gowns, to pumps, to handbags.

Don’t have the dough for a brand new black-and-white outfit?  Luckily, this is one trend that is easy to achieve with minimal effort.  Try layering a white tank under a black shirt so the white peeks out at the top and bottom.  Pair with a black-and-white shoe and either a lightweight black-and-white scarf or bag and you’re ready for the runway.

Be sure you are intimately on trend with Leading Lady’s collection of stylishly sexy black bras and comfortably chic white bras.  Plus, check out our polka dot front-closure leisure bra, our wirefree front-closure striped sleep leisure bra, and if you’re nursing our shirred front comfort nursing bra in stipes is delish!  To make it more comfortable for you and your wallet, when you buy 3 Leading Lady leisure bras, you save $2.50 each April 10-14.

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Dresses and high heels are not practical for everyone’s day-to-day life and this spring brings a seasonably wearable trend: Bermuda shorts and short suits.

Adding length to your shorts elongates the leg and makes wearing shorts an age-appropriate fashion statement.  Dress your Bermudas up with a collared shirt and blazer, or down with a colorful tank or tee.

If you have trouble deciding what to wear in the mornings, or what we like to call “fashion vacillation,” a short suit may be your answer.  Avoid trying on 7 tops to complete your shorts ensemble and simply grab the matching jacket.  On the days you’re feeling a bit more decisive, you can break up the pair and create separate outfits.

Complete your spring 2013 style with comfortable, supportive and fashionable bras.  Check out Leading Lady’s spring hues, including our blue mist molded padded seamless full figure bra, which offers shapely coverage under suit jackets and blouses, and our pastel pink front closure racer back leisure bra, a perfect choice for those hard-to-pair racer back spring tops.

Today through April 9 we are welcoming spring in style with a 25% discount on all Leading Lady Full Figure t-shirt bras.  Keep your bra wardrobe on trend and in-season with this amazing sale.

Check back here throughout April and explore the newest trends with Leading Lady Spring Fashion series. We’ll be spotting trends and on the hunt for new ways to update your closet and intimates collection.

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Spring has officially arrived so it’s time to clean out those closets and get a fresh perspective on your personal style. Don’t panic if you’re not the type of gal to change your whole wardrobe for trends that will go as fast as they come. A lot of your winter clothes can be used to seamlessly transition into spring, while incorporating some fun new looks for the season.

One of our favorite trends, high waisted shorts and pants, will be everywhere this spring. Incorporate tops you already own, such as button down blouses, light v-neck sweaters, and throw over cardigans for the cooler days. This look will certainly show off your curves.  Go all the way and embrace this sexy vibe by wearing the Scalloped Lace Underwire Full Figure Bra underneath. For a fun twist, tie the bottom portion of your button down top where your shorts meet your shirt. It will give the illusion of a crop top, while not actually showing any skin! If you want to add some extra coverage, try layering with our wirefree shelf bra tank underneath.

The best part about entering a new season is that all of your favorite Leading Lady styles are on sale! Use code HOP25 to save on the classic styles that will help you stay on trend from the intimates, out.

Happy Shopping!