Are you joining the global breastfeeding celebration? We’re talking about World Breastfeeding Week, an annual week-long event that engages women from every nation with breastfeeding news, support, and community building. This year’s event begins August 1st and wraps up August 7th—an entire week dedicated to sharing the joys and health benefits of breastfeeding your little one. This year’s celebration marks 23 years for the World Alliance for Breastfeeding Action, the founding group and champions of moms and babies across the globe.
In 1992, The World Alliance for Breastfeeding Action founded World Breastfeeding Week to bring awareness to deadly infant diseases, fight world hunger, and overall promote breastfeeding worldwide. The World Health Organization and UNICEF joined as partners with the WABA and together they formed the WBW celebration as way to remind mothers, doctors, and family members that breastfeeding an infant yields the best, most cost-effective nutritional diet available. Mothers receive countless health benefits from breastfeeding as well. In 2007, the CDC reported that only 11.3 percent of new mothers exclusively breastfed their child for the first 6 months. In an effort to raise awareness and extend breastfeeding beyond a week or two, the WABA and partners tirelessly champion breastfeeding support so mothers and babies can benefit from the guidance they need for successful nursing.
What can you do to share in the celebration? La Leche League chapters across the nation are hosting Latch On events and WIC offices are opening their doors to new mothers facing breastfeeding troubles. Look at your local chapters and see how you can volunteer or participate. Leading Lady is donating nursing bras to a WIC offices around the country so nursing moms get the support they need for successful, comfortable breastfeeding. With the rise of social media, more moms than ever are showing their support by sharing breastfeeding photos and stories that remind other moms that it’s ok to struggle with nursing and how to alleviate common nursing problems. Join the conversation on our Facebook page and share with moms just like you!