World Breastfeeding Week & National Breastfeeding Month: Leading Lady Partners with The Best for Babes Foundation® and Breastfeeding USA to Support Breastfeeding Moms
World Breastfeeding Week and National Breastfeeding Month begin in August and Leading Lady is celebrating by teaming up with The Best for Babes Foundation® and Breastfeeding USA for a unique fitness challenge and fundraiser designed to support moms, babies and healthy infant feeding by getting active. Team “We’ve Got Your Back, Babe!” (WGYBB) allows everyone who values the health and happiness of moms and babies to create personal fitness goals in order to raise awareness of the benefits of breastfeeding, while supporting mothers who face barriers to breastfeeding. As one of the most important preventative measures against diseases and infections for both babies and their moms, breastfeeding can save and improve lives. No matter what choice a mother makes, the objective of this initiative is to allow every mother the chance to make an informed decision about breastfeeding.
This year’s World Breastfeeding Week theme is “Breastfeeding Support: Close to Mothers,” aptly reflects the support “Team We’ve Got Your Back, Babe” has received from moms including volleyball champion and fitness expert Gabby Reece and LPGA golfer and Loving Moments by Leading Lady spokesmom Danah Bordner. Gabby and Danah will be joined by other celebrity athletes and everyday moms to help raise awareness for the breastfeeding cause.
Team WGYBB is a fun fitness challenge that revolves around personal goals. The goals can transform any physical activity, from walking, strolling and running, to biking, swimming or practicing yoga, into a fundraising challenge. You decide, you raise money, you help moms and babies!
We hope you are interested in supporting the cause and encouraging others to join you. You can find a team near you on the Best for Babes website, or join a virtual team online. Participants will receive Motivational and Milestone Awards geared toward getting back in shape. The celebrity athletes will be cheering on team members, while also sharing their personal tips on exercising while breastfeeding and getting back in shape after having children. Everyone who completes their fundraising and fitness goals will receive a t-shirt and swag bag.
To show our commitment to breastfeeding during World Breastfeeding Week, National Breastfeeding Month, and year round, Leading Lady is donating hundreds of nursing bras to Breastfeeding USA for distribution among their members and within their communities. Plus each WGYBB team member will receive an exclusive discount from Leading Lady.
We are proud to sponsor WGYBB to support moms and babies everywhere. We hope to see you on our team as well!