Today begins our very favorite time of year: World Breastfeeding Week and the kickoff of National Breastfeeding Month. Leading Lady celebrates breastfeeding year round, but we love the month of August because the world joins in our festivities to bring attention to the benefits of breastfeeding. The World Breastfeeding Week theme for 2013, “Breastfeeding Support: Close to Mothers,” beautifully represents Leading Lady’s philosophy that every mom deserves access to information, support and breastfeeding necessities.
This year, in honor of World Breastfeeding Week and National Breastfeeding Month, Leading Lady will donate thousands of nursing bras to breastfeeding moms nationwide. We are partnering with some of the best breastfeeding advocacy and support organizations in the country to bring moms resources and supplies they need to nurture their babies.
Leading Lady is proudly the presenting sponsor in The Best for Babes® Foundation and Breastfeeding USA’s “Team We’ve Got Your Back, Babe,” a fitness challenge created to raise funds and awareness for breastfeeding. The goal of Team WGYBB is to remove common barriers to breastfeeding while striving to ensure that every mother gets the support she needs to make informed decisions about feeding her baby. Leading Lady will donate hundreds of nursing bras to 34 Breastfeeding USA chapters across the country. We welcome you to sign up for a team, either in your local area or virtually, on the Best for Babes website.
Additionally, Leading Lady will donate nursing bras to WIC chapters locally in Ohio, and to chapters throughout the U.S. Through both the WIC and Breastfeeding USA nursing bra donations, Leading Lady aims to make breastfeeding easier for moms on a community level. Both organizations provide face-to-face assistance for moms who are seeking information and help on their mission to breastfeed. Leading Lady wants to ensure these moms – and all moms around the country – are supported, both literally and figuratively to meet their personal breastfeeding goals.
As always, Leading Lady’s International Board Certified Lactation Consultant, Amy Berry, is on staff to offer advice, tips and information on breastfeeding to moms throughout the year. If you have questions, we welcome you to submit them at Amy’s Corner.
We hope you’ll join us in celebrating World Breastfeeding Week and World Breastfeeding Month! As our gift to you, enjoy 15% off your purchase site-wide and free shipping on all nursing bras!