Amy's Corner. our lactation consultant answers your questions about nursing.

Making a Difference for Future Breastfeeding Mothers

Making a Difference for Future Breastfeeding Mothers“As if Breastfeeding isn’t hard enough, I started my journey without knowing a single person that had breastfed. I was more than under-educated about the process. But like all determined mothers I was going to succeed at all costs.

I made my dreams come true: I began to painfully, tiredly, and happily nourish my little girl. Then suddenly I hit my biggest obstacle yet, returning to work. My employer was the definition of unsupportive. I had to request for them not to put me in a bathroom to pump. I had to beg to be given adequate break time. I was forced to listen to degrading comments by my management including “you would just flop them out anywhere”, and “Danielle probably has some milk for you”.

All of these events came to a head when my little girl turned one. My employer informed me they would no longer provide any breaks for me to pump, except for lunch, in my ten hour work day.  As a resident of Tennessee I was very aware that my pumping breaks were protected by law. I promptly requested to speak with human resources. After that day I armed myself with knowledge of laws and recommendations by healthcare professionals.

Making a Difference for Future Breastfeeding MothersOur Human Resource VP’s showed up to my local branch unannounced in front of all my colleagues and asked to speak to me. I gladly obliged! After discussing my right and needs with Human resources our company polices were update to accommodate nursing mothers until age two.

Needless to say, I no longer work for this company. I am happy that I could make a difference to future mother that happen to work for the company, but I need to be somewhere that was going to support my entire journey. My new employer, Eastman Chemical Company has been nothing but supportive. I can’t say enough good things about their support for nursing mothers.

My daughter just turned two and we continue to breastfeed. Even when faced with possibly losing a source of income, I stood my ground and made a difference for me and future mothers!”

Danielle, Elizabethton Birth Rally & BABE Breastfeeding Coalition

Breastfeeding and the Workplace

World Breastfeeding Week is in full swing and we’re proud to support this amazing cause every year.  When it comes to a mother’s choice to breastfeed and her desire to provide the very best nutrition for her baby, sometimes there are barriers to success, especially when mothers work outside the home and spend time away from their babies.  Breastfeeding after returning to work can be challenging but is completely possible with the proper support.  Today were taking a look at breastfeeding and the working mom.

Breastfeeding and the WorkplaceBreastfeeding and the workplace are a critical component of the theme of World Breastfeeding Week 2016 – Breastfeeding, a key to sustainable development.  Women make up nearly half of the labor force in the U.S. and almost 75% of these women work full-time.  As such a substantial part of the country’s workforce and as a vital element to the family unit’s income, women are a valuable asset in the workplace for businesses and families.  Therefore, supporting mothers as they start families and make responsible feeding choices for their babies should be crucial to businesses.

Unfortunately, many moms do not feel their employers value their decision to have babies and breastfeed.  Despite the many strides in overcoming gender inequities in the workplace, childbearing and breastfeeding continues to be an issue that holds women back in their careers.

When it comes to breastfeeding and the working mom, there are a few eye-opening insights that prevent mothers from achieving their breastfeeding goals.  Studies indicate women who return to work full-time are half as likely to be breastfeeding their babies by 6 months.  Also, women who have shorter maternity leaves terminate breastfeeding earlier than those with longer maternity leaves.

The obvious barrier to breastfeeding success for mothers who work full-time is separation from their babies.  Allowing mothers to be productive at work and continue breastfeeding, requires three critical elements from employers:  a substantial maternity leave, a flexible schedule, and the ability to pump.

First, an adequate maternity leave helps moms solidify a breastfeeding relationship with their babies.  This not only allows mother’s time to recover from childbirth and adjust to life with a new baby, it also gives moms a chance to nurture their milk supply by breastfeeding their babies as often as necessary.  When moms and babies have the opportunity and time to learn to breastfeed, they have a greater likelihood of success.  Maternity leaves of two or more months can help families establish a healthy breastfeeding routine before moms return to work.

When the time comes for mom to go back to work, flexibility can make the transition much easier.  Flexibility can come in various forms including adjusting her work schedule, job sharing, changing roles for less time-sensitive assignments, and requiring less travel, to name a few.  Offering flexibility also boosts a new mom’s morale and increases job satisfaction.  Employees feel more valued and are happier when their employers are willing to work with their needs to ensure a healthy work-life balance.

Of course when mothers work full-time and are separated from their babies, they must pump to maintain their milk supply and have breast milk to provide their babies during their absence.  Pumping requires time, space and tolerance from management and peers. Although pumping breaks are not required by law, many employers are open to helping new moms.  Before returning to work, new moms are encouraged to discuss their desire to pump with their supervisor.  For the space, a mother can request a clean room that locks with a chair and an outlet for the breast pump.  She’ll also need to pump several times a day without feeling she is not fulfilling her duties, being shamed or sabotaging her career.

Although many employers may not see it this way, ultimately allowing mothers the opportunity for breastfeeding success benefits everyone.  Breastfed babies are sick less often, which means mothers are present at work more often.  Breastfeeding is also great for a mother’s health.  This combination of health benefits is less taxing on the business’ health insurance too.  Mothers will also enjoy their jobs more and feel dedicated to their work if they are allowed to achieve these personal goals alongside maintaining their careers.

With strategic planning and commitment, mothers can be successful in meeting their breastfeeding goals when returning to work.


The Economic Advantages of Breastfeeding

This week we’re talking about the plethora of amazing benefits of breastfeeding in honor of World Breastfeeding Week 2016.  The theme this year is Breastfeeding, a key to sustainable development.  This concept encompasses many aspects of breastfeeding including the economic impact on families and the community at large.  There are many economic advantages of breastfeeding because, simply put, breastfeeding saves money.  Here’s how…

The Economic Advantages of BreastfeedingMost moms would agree that breastfeeding is “priceless” and it is virtually costless too.  All that is truly necessary are willing and dedicated moms and babies.  At the family level, breastfeeding is less expensive than formula because there’s no purchase necessary.  In most cases, mothers can produce enough breast milk to sustain their babies for the recommended 6 months of exclusive breastfeeding and at least one entire year of breastfeeding.

Of course we would argue that nursing bras are great assets to help make breastfeeding easier and some mothers find breastfeeding more comfortable with nursing pillows, breast pads and nipple cream.  Some moms may need to visit a lactation consultant or purchase a breast pump, both of which can be pricey at first glance but may actually be free.  We’ll get to that in a minute.

On the flip side, it is estimated that formula costs between $800 and $3,000 a year, depending on the brand and specific needs of a baby.  Plus, there are added costs of bottles, bottle and formula accessories (cleaning supplies, nipples, caps, water, drying racks, measuring utensils, etc…) and the energy cost of getting formula from a store.

Those are all obvious cost savings, but there are many more ways that breastfeeding saves money.

Since the Affordable Care Act breastfeeding expenses are often tax deductable and some are covered by insurance companies.  Many insurance policies cover the rental or purchase of breast pumps as part of preventative healthcare initiatives.  They may also reimburse for lactation consultations.  If your insurance company does not cover these items, don’t be deterred by the sticker price.  Breast pumps and other breastfeeding necessities are tax deductable and can be purchased with pre-tax healthcare flex spending accounts.

All of this is fabulous news for your wallet, yet there are even more economic advantages of breastfeeding for you, your community and the nation.

As we all know, breastfeeding is the healthiest food on the planet for babies.  It is so healthy, it can save lives.  With its immune boosting capabilities, breast milk prevents many illnesses and diseases.  Analysts estimate that if 90% of moms exclusively breastfeed for at least 6 months, the U.S. would save around $13 million in healthcare costs.  Some of that would be savings for your own pocket, some for your employer and some for the country as a whole.  These healthcare savings include doctors’ visits, medications, hospital stays, surgical procedures and much more.  And they aren’t only for babies.  Because breastfeeding has health benefits for mothers too, moms are also included in these medical cost-savings. Plus, mothers have to miss less work when they or their children are not sick as often, which can increase earning potential.

The economic advantages of breastfeeding are quite astounding when you think beyond just the immediate impact of breastfeeding vs. formula.  Breastfeeding truly saves money on many levels.  Happy World Breastfeed Week!

Sources: and SavingsAdvice

Ultimate World Breastfeeding Week Partner Spotlight: La Leche League USA

Ultimate World Breastfeeding Week Partner Spotlight: La Leche League USA

When I first found out I would be having my oldest child I knew I’d breastfeed. My mother and sister had both breastfed their children so it was normal. Even with that pre-made decision I found myself stocking up on bottles ahead of his birth, because it was the culturally expected thing to do.  Who doesn’t need bottles?   I have memories of my mother breastfeeding her youngest and my sister nursing a wiggly baby.  But I never saw any one else breastfeed in the community.  Bottles were the feeding implement of choice, so I stocked up expecting to need them.  I didn’t think breastfeeding would fail, but it felt like bottles were required with having a baby.

Until my son arrived I had no idea how much that affected me.  I found myself pumping my breasts to allow family to bottle feed, which led to oversupply and mastitis.  Within weeks of birth I was getting questions about when I’d be weaning.  He wasn’t even out of his newborn clothes before the questions began. My husband’s family called regularly to ask, and well meaning friends and family would provide “facts” about when the breastfeeding benefits would run out. My own father was horrified that I breastfed in public without a cover.  I found breastfeeding impossible with one. I knew no one else breastfeeding at the time, and I was beginning to feel like a foreigner in my hometown.

It was after my second child was born that I found my support network at La Leche League meetings and the community. I ultimately decided my calling was to help others. For 10 years I’ve worked with many families to help them find support and, hopefully provide a tiny bit of a network for them while they cultivate their own. Awareness campaigns like World Breastfeeding Week are important in so many ways that it is hard to list them all. The one most important to me is visibility.  Because this week is when others, that may not be so visible the rest of the year, come out and bond over a shared interest to create that support network.

I owe my success in breastfeeding to those who came before me and instilled the desire to nurture my children through breastfeeding. Families who are willing to brave the world by breastfeeding their children in stores, cars, libraries, with or without covers all provide what we all need: a culture that views breastfeeding as normal.

For these reasons I want to say to these families:

You helped me feel comfortable enough to meet my goals, because I knew you had been there.

You helped me see that breastfeeding didn’t mean never leaving my home or always being the one hiding in the back room at get togethers.

You helped me, even if we didn’t speak. You helped me by being visible.


Cathy Heinz – La Leche League USA Council Member and Leader, IBCLC

The Ecological Benefits of Breastfeeding

The Ecological Benefits of BreastfeedingIt’s World Breastfeeding Week and we are excited to be celebrating with you.  Breastfeeding is about as natural as it gets and we’re going to be talking about how breastfeeding affects nature today.  The ecological benefits of breastfeeding is a major aspect of this year’s World Breastfeeding Week theme, Breastfeeding, a key to sustainable development. From the air, to the land, to the sea, breastfeeding is baby-friendly and planet-friendly.  Today we’re getting earthy and examining the ways that breastfeeding reduces your ecological footprint to help sustain the environment.

Making the choice to breastfeed is invaluable to your baby’s health as well as your own.  It’s also important for the health of our planet.  Truthfully, what’s good for the earth is also good for you and your family – thus the entire story comes full circle.  The International Baby Food Action Network’s (IBFAN) resource paper Formula for Disaster Weighing the Impact of Formula Feeding Vs Breastfeeding sums up the environmental argument for breastfeeding beautifully:

“Human milk is not skimmed, processed, pasteurized, homogenized, packaged, stored, transported, repackaged, dried, reconstituted, sterilized or wasted. More important to many people nowadays, it is not genetically modified (GM). It requires no fuel for heating, no refrigeration, and is always ready to serve at the right temperature. In short, it is the most environmentally friendly food available.” (Francis and Mulford 2000)

IBFAN enumerates 6 “S’s” of breastfeeding including “Sovereignty.”  This means that families have complete control over the production, distribution and consumption of the phenomenal renewable resource of breast milk.  Without corporate or governmental influence over this most valuable source of food, families need not be concerned with contaminants in the food system or how their feeding choices for their babies negatively impact the environment.  That’s a pretty powerful scepter to hold.

Breastfeeding can give families of any economic background the choice to respect the environment because breastfeeding has no ecological footprint. Breastfeeding produces “zero waste” in every sense of the term:  The air and climate are sparred the impact of manufacturing, processing, distributing and consuming baby food alternatives; no fresh water is wasted or aquatic homes are polluted; and no discarded packaging or chemical byproducts destroy our land.

On the other hand, manufacturing formula produces a tremendous amount of greenhouse gasses including carbon dioxide, methane and nitrous oxide.  These each have an impact on global warming and climate change.  Similarly, the acquisition of ingredients for formula can cause air pollution too.  Most formula products are based on cow’s milk.  Therefore, formula puts a burden on the farming industry.  Cow’s need feed, water and land to survive, all extra resources being consumed.  And one of the byproducts of cows is methane gas, another greenhouse gas that contributes to global warming.

But the ecological footprint of alternatives to breast milk go well beyond just producing formula itself.  Packaging, containers, labels and marketing of formula use up resources such as cardboard, paper, aluminum, steel and other metals. The distribution of formula throughout the world via planes, trains, trucks and even the consumer’s car to get to a store add considerable toxic emissions into the air.  And then there’s looking beyond formula to bottles and bottle accessories that require even more manufacturing, disseminating and marketing, all of which adds to carbon outputs.  And each of these steps also contribute to toxic waste.

Of course there is also the energy cost of each of these aspects of formula too.  From operating a food manufacturing plant that produces formula or makes bottles, to transporting, storing and selling formula in stores, an exorbitant amount of energy is wasted in the formula industry.  Perhaps if there were no viable alternatives, the environmental impact wouldn’t be so offensive.  However that is simply not the case when breastfeeding can eliminate this tremendous toll on our environment.

There are many reasons to breastfeed and respecting the environment to reduce your ecological footprint is a huge consideration.  Breastfeeding is a powerful choice for you, your baby and the environment.  World Breastfeeding Week spreads awareness for the many benefits of breastfeeding as a means to sustainable development.  This certainly includes our most precious planet earth.


Breastfeeding for the Health & Well-Being of Babies and Mothers

Happy World Breastfeeding Week, everyone!  We are thrilled to celebrate this week every year, although our mission to promote breastfeeding is a year round goal.  As we dive into World Breastfeeding Week 2016, we will be exploring different aspects of the theme, Breastfeeding, a key to sustainable development.  Today we are talking about how breastfeeding supports the health and well-being of babies and mothers.

The Benefits of Breastfeeding for Babies

We could talk for days about the health and wellness benefits of breastfeeding for babies.  The short story is that breastfeeding meets the number one basic requirement for human infant survival – food.  But we all know that breastfeeding is so much more than your average meal.  It seems that every month new studies reveal even more incredible advantages of breastfeeding for the immediate and long-term health of children.  Breast milk is a powerful resource for sustained health because it contains hundreds of nutrients that babies need to thrive outside of the womb.  In fact, breast milk is the very best nutrition for babies on the planet and it evolves to meet the nutritional needs of your baby’s development.

Breastfeeding for the Health & Well-Being of Babies and MothersOne of the most phenomenal ways that breast milk supports babies is through antibodies.  As babies have very weak and immature immune systems at birth, breast milk helps protect them from the many pathogens that could harm a newborn.  This is especially important for preemies.  When babies do get sick, breast milk adjusts to give them more antibodies, antioxidants and other essential nutrients to heal and recover.

Additionally, breastfeeding has been linked to improved physical health from infancy through adulthood.  Overall, people who were breastfed as babies are healthier during their entire lifetime.  Breastfed babies have reduced risk of certain types of cancers, diabetes, gastrointestinal issues, respiratory problems, ear infections, allergies, obesity, tooth decay, SIDs, multiple sclerosis and a host of other bacterial and viral infections.  Breastfeeding supports every aspect of physical health, from helping to stabilize organ function and bone, teeth and muscle development, to relieving pain and metabolizing nutrients more efficiently in the body.

Emotionally, breastfeeding supports a baby’s innate need for love, touch and safety.  Breastfeeding promotes bonding between mothers and babies, which encourages feelings of security and helps uninhibit other areas of growth and development.  Breastfeeding requires closeness and skin-to-skin contact so babies are calmed and soothed by their mothers’ heartbeat, warmth and tender touch.  Babies who are breastfed also tend to sleep better, which lends itself to many benefits as well.

From a cognitive and behavioral standpoint, breastfeeding can be extremely advantageous.  Studies show breastfed babies perform better in school, have higher IQs and earn greater academic achievements, plus they have better speech development on the whole.  Social development is also stronger in babies who are breastfed, according to research data.

The Benefits of Breastfeeding for Mothers

Babies aren’t the only ones who win when it comes to breastfeeding.  Mothers benefit greatly from breastfeeding too.  Because mothers who breastfeed have less menstrual cycles and therefore fewer “doses” of specific hormones in their system, they have a lower risk of certain types of cancer including breast cancer, ovarian cancer and endometrial cancer.  Breastfeeding reduces the likelihood or severity of osteoporosis, anemia and postpartum hemorrhage in moms.  Plus, nursing mothers have an easier time bonding with their babies and adjusting to the new family member, and quicker recovery after childbirth as breastfeeding encourages uterine contractions that releases the extra blood stored during pregnancy.  Moms who breastfeed tend to have less postpartum depression because breastfeeding releases endorphins that help keep mothers in a happier state.

The seemingly endless health and well-being benefits of breastfeeding for babies and mothers are nothings short of extraordinary.  This sustainable resource, the almighty breast milk, has incredible powers to protect, heal and advance the health and wellness of mothers and babies.  As parents, this is a top priority for our families.  We hope World Breastfeeding Week helps shed more light on these and many other benefits of breastfeeding for sustainable development.

Leading Lady Donates $250,000 in Nursing Bras to Celebrate World Breastfeeding Week!

In Celebration of World Breastfeeding Week, Leading Lady Donates $250,000 in Nursing Bras to Breastfeeding Support Groups to Promote Breastfeeding Awareness Nationwide!

Leading Lady Donates $250,000 in Nursing Bras to Celebrate World Breastfeeding Week!

Beachwood, OH—August 1, 2016 – Loving Moments by Leading Lady will be donating over a quarter of a million dollars worth of breastfeeding essentials to local chapters of WIC (the USDA’s Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere), BMBFA (Black Mothers Breastfeeding Association) and other breastfeeding support organizations throughout the country to celebrate World Breastfeeding Week, a global event that takes place during the first week of August.  With the support of breastfeeding advocacy partner The Best for Babes Foundation and breastfeeding and parenting website, this donation of over 28,000 nursing bras and other breastfeeding essentials is to honor and provide the ultimate support to mothers who work hard every day to nourish their babies and contribute to a sustainable world.

“Our goal is to promote breastfeeding to all demographic groups, including new moms who are least likely to breastfeed,” said Mark Corrado, third generation owner of Leading Lady.  “By donating these nursing bras to WIC and other breastfeeding groups, we hope to have more moms nursing their newborns.”

World Breastfeeding Week is a week-long event that supports breastfeeding, mothers, babies and the worldwide community.  This year’s theme, Breastfeeding: a key to Sustainable Development, puts a global spotlight on the unwavering values Loving Moments promotes every day:  improving nutrition, health and wellness; educating about the benefits of breastfeeding; respecting the environment; empowering women; creating social change; and brightening the future for children.

Loving Moments strives to support every aspect of breastfeeding as the very best nutritional, ecological, natural and cost-effective choice for mothers and babies with lifelong health benefits for both.  Through supportive and affordable nursing products, breastfeeding education and advocacy, and reaching mothers at a grassroots level to encourage and applaud their breastfeeding journeys, Loving Moments fosters respect and caring within the breastfeeding community.

The donation of over 28,000 nursing bras and other essentials will be distributed to hundreds of community breastfeeding groups affiliated with WIC, La Leche League, ROSE, BMBFA, The Big Latch on and others with the help of The Best for Babes Foundation and  All of these breastfeeding advocacy groups were encouraged to submit breastfeeding success stories and photos that Loving Moments by Leading Lady will share on and through its social media channels.


About Leading Lady

Leading Lady is a premier nursing and full figure intimate apparel company dedicated to creating comfortable, affordable, stylish bras and camis.  Family owned and operated since 1939; Leading Lady has been supporting breastfeeding moms and babies for over 77 years.  Leading Lady is an innovator in maternity and nursing intimates that help new and expectant moms nourish and nurture their babies.  Visit for additional information and follow us on Facebook, Twitter & Instagram @LeadingLadyBras.

About Loving Moments

Loving Moments by Leading Lady features maternity and nursing apparel for every occasion, from pregnancy through nursing. Loving Moments is the intersection of quality nursing essentials and an exceptional value. Visit for additional information and follow us on Facebook and Instagram @LovingMomentsBras and Twitter @LovingMomentsBr.

From NICU to Nursing Success

From NICU to Nursing Bond, A Breastfeeding Success Story“I had my son Ian on October 23, 2015. To be honest I had no plans whatsoever to breastfeed. When Ian was 1 day old he was taken down to Dayton Children’s NICU. The nurse said breast milk would help out tremendously. They gave me a pump. I pumped every 2 hours for a week.

Before he got released the lactation specialist showed me how to latch. Since he had a bottle preference and I have flat nipples, we had to use a nipple shield. I went to my WIC office several times to get help. The women there are outstanding. At 2 months he weaned off the nipple shield. Yay! I was so happy.

At 4 months we got his lip and tongue tie reversed. I went back to WIC to get help with his latch again after it was fixed. Yet again they were wonderful with helping us.

In the beginning nursing in public was honestly scary. Now I nurse with the 2 shirt method with out batting an eye. I haven’t had one bad comment or look. Almost nine months in and it’s the most wonderful most natural thing. I absolutely love our nursing bond. I can’t believe I didn’t nurse my oldest. If you’re one the fence to breastfeed, just try it. It’s hard at first but completely worth it. I can’t wait for many many more months!”

Ashley, Sidney Shelby County, OH – WIC

Breastfeeding in Public, A Mother’s Choice

Breastfeeding in Public, A Mother's ChoiceBreastfeeding in public is one of the hottest breastfeeding topics covered in the media – and we don’t mean that in a good way.  Sadly, public breastfeeding is still, in 2016, very controversial with a social stigma attached.  Moms are all-too-often subject to nasty looks, heckling and sadly asked to leave or cover up.

Yes, breastfeeding is a personal choice, but one that sometimes has to be carried out in public because babies don’t care where they are when they get hungry.  So it seems that when a personal gesture of love, nutrition and health is carried out in a public place, the public feels this is a forum for commentary.

Perhaps commentary would be OK if it were positive and encouraging.  Smiling or offering an “atta girl” to a mother who is breastfeeding in public would be welcomed by most moms.  Unfortunately that is not the typical response.  And thus, the judging begins.

The obvious issue that most public breastfeeding antagonists have is that a mother’s breasts are being exposed.  To them, this may be viewed as lewd, overtly sexual, inappropriate for younger audiences or gross. Much like breastfeeding, that’s a personal choice or opinion, but one that these naysayers should keep to themselves.

Breastfeeding is a natural act and in fact, is the most natural form of nourishment on the planet.  Beyond the fact that it is the best possible nutrition for infants (and toddlers and beyond), it has a wealth of health benefits for babies and mothers, it is better for the environment and it helps the economy, breastfeeding is a mother’s prerogative.  It’s a simple as that.  And if the need arises when moms are shopping at a store, eating at a restaurant, watching a little league game or on any other occasion, she should feed her baby as openly or discreetly as she wishes.

Even among exclusive breastfeeders, mothers have different comfort levels when it comes to public breastfeeding.  While some moms are extremely open and up for breastfeeding anywhere, other moms choose to be more private about breastfeeding.  There is a broad spectrum of comfortability and every decision is a right one.

Breastfeeding in Public, A Mother's ChoiceAt Leading Lady we know that breastfeeding in public can be challenging.  Besides the unfortunate social aspect, logistically it can be difficult to find a comfy place to stop during a busy day.  And babies can easily get distracted while breastfeeding in public.  The change of scenery may be all-too-stimulating to stay focused on eating.  A nursing cover lends a helping hand by offering a bit of solitude.  With Leading Lady’s nursing cover, moms get the privacy they desire with an easy-to-use cover that can even be worn as a fashionable scarf.  And babies are not encumbered with a breezy soft, breathable fabric cover and can stay more attentive to eating and snuggling with mommy.

Breastfeeding in public is a choice and so is how a mom decides to do it.  We believe every mom has the right to decide if and when to breastfeed and we’re making it a little easier by donating thousands of nursing covers to breastfeeding moms this World Breastfeeding Week.  As part of our landmark $250,000 donation of nursing apparel, we’re giving moms who want privacy while breastfeeding in public an option.  We’re partnering with healthy infant feeding advocacy group Best for Babes to share this incredible donation with moms nationwide through breastfeeding support groups like WIC, La Leche League, ROSE, BMBFA and others.  We’re hoping to encourage more mothers to breastfeed and support every mother’s right to make the healthiest choices for their babies.

Regardless of the way a mom breastfeeds in public – openly, in a private space or using a nursing cover – moms should be unapologetic about breastfeeding their babies when they are hungry.  It’s what nature intended, it’s what’s best for her baby and it’s a mom’s choice.

Join us on social media for the Ultimate World Breastfeeding Week celebration!

Black Mothers Breastfeeding Association (BMBFA)

Black Mothers Breastfeeding Association (BMBFA)World Breastfeeding Week is all about sharing – sharing love, sharing nutrition, sharing inspiration, sharing resources and sharing support.  Our friends at the Black Mothers Breastfeeding Association (BMBFA) are partnering with us in our donation of over a quarter of a million dollars in nursing bras.  Through our Ultimate World Breastfeeding Week program along with Best for Babes, we’re hooking up BMBFA moms with nursing apparel to help them on their breastfeeding journey.

BMBFA is a non-profit organization.  Their mission is to reduce racial inequities in breastfeeding support for African Americans by building foundational networks of support and strengthening systems to overcome historical, societal and social barriers to breastfeeding success.

Speaking of success, here’s a beautiful story of one mother’s successful breastfeeding journey thanks to the help of BMBFA:

A random Facebook post from a former classmate connected me to an organization that has changed my life. I am currently using the Doula services of Black Mothers Breastfeeding Association (BMBFA). I began working with this organization at seven months pregnant. I was really interested in a Doula, but had recently gotten the news that c-section delivery might be in my future. I was excited to hear that a Doula could still be used, if that was the case and that is when my relationship with Olivia began.

Olivia, my wonderful Doula, came to my house on a Saturday morning because of my insanely busy schedule. I was so thankful of the flexible hours available with weekend appointments. I didn’t know what to expect when we first started meeting but I was thoroughly informed of what services were offered. We began meeting regularly and all of my first time mom questions were answered with patience and encouraging words. Coming from a family with no breastfeeding history, an outside resource was necessary. BMBFA’s services reached beyond breastfeeding for me. I had a lot of fears when I first found out a c-section might be in my future. After meeting, with Olivia for a few weeks, my fears were eased because I was so well informed and we had a thorough birth plan in place. After my c-section, Olivia was one of the first people in the room and I had the opportunity to show her the breastfeeding skills we had spoken about in depth.

Breastfeeding is something I knew I wanted to do, but I know I wouldn’t be doing it right now if it weren’t for BMBFA’s Doula Program and Olivia.  Breastfeeding was terrible at first. I thought I had been punked. This natural and wonderful thing, for my child, was torturing me. Thankfully Olivia was so supportive and encouraging.  She constantly reminded me that I could successfully breastfeed and never let me get down on myself. Breastfeeding has not come easy for me, I had a very low supply and I think many mothers give up when that is the case. If there was anything Olivia didn’t know she asked her supervisor or referred me to another resource. Breastfeeding is one of the things that I enjoy most about motherhood. My doubts were erased by constant encouragement from the cheerleader in my corner. The best part about BMBFA are the postpartum visits. This is where the organization is most valuable. They are there well after the newness of baby has worn off. The focus is on mom and baby’s physical and emotional wellbeing. My life and my daughters life is forever changed because of BMBFA’s Doula program.  I know that Olivia is just a text or call away if I need anything at all, we have built a relationship over the past few months that is a true friendship.

I am forever grateful for the Black Mothers Breastfeeding Association, they have given my daughter the best start possible. This resource is priceless and an asset to the greater Detroit community.

Naomi a.k.a. Eden’s Mom, Detroit, MI

Join us on Facebook, Twitter and Instagram to share in our Ultimate World Breastfeeding Week celebration!

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