COMFORT IS BEAUTY

LEADING LADY INTIMATE APPAREL LAUNCHES 2012 SPRING COLLECTION

Leading Lady has some exciting news to share! We’re unveiling our spring collection featuring new nursing and full figure styles and colors today. We can’t wait for you to check it out, and wanted to share the news with all of our fabulous Leading Ladies. Read on and happy shopping!

LEADING LADY INTIMATE APPAREL LAUNCHES 2012 SPRING COLLECTION

Spring Nursing and Full Figure Lines Featuring New Bra and Cami Styles in

Fresh Seasonal Colors Now Available

(Cleveland, OH) March 13, 2012 – Leading Lady, a premiere nursing and full figure intimate apparel company, today announced the launch of its 2012 spring collection. Featuring four new bra styles and fresh, seasonal colors for the line’s signature pieces, the Leading Lady spring collection is now available. Leading Lady intimate apparel can be purchased at Leading Lady’s e-boutique, and at select retailers nationwide.

For more than 70 years as a family owned and operated business, Leading Lady has been expertly tailoring comfortably functional, remarkably affordable, stylish and easy-to-wear nursing and full figure intimates. “We are excited to take our spring collection a step further by offering more styles and color options while maintaining the comfort, style and ideal fit that we know a Leading Lady wants,” said Mark Corrado, President of Leading Lady.

“The new looks in our spring line deliver fresh hues and sleek silhouettes that we can’t wait for our customers to fall in love with,” said Haidee Johnstone, Leading Lady’s Director of Design. “From fashion-forward camis to our new Santoni nursing bra, and the addition of a few bright pops of color and hints of lace, style starts underneath this spring.”

The Leading Lady Spring 2012 Collection features the following new styles:

Leading Lady Nursing Collection

Designed especially for new and expecting moms, Leading Lady’s nursing intimates provide excellent coverage, support, and easy access, with stylish and comfortable fit. The nursing collection – available in sizes from 34B to 48 F – takes moms from morning to night and every activity in between.

Santoni Softcup Nursing Bra (Style #477 – $34): Seamless, flexible and smooth, this nylon/spandex nursing style with a ribbed band features removable modesty pads.  This feminine style hugs curves while still affording nursing moms breathable comfort making it ideal for everyday and leisure activities. Color options include nude, black and white.  Sizes:  Medium, Large, XL, 2X

Square Neck Nursing Camisole (Style #4044 – $34): Nursing has never been simpler day or night with this heather grey and denim striped cotton/spandex cami featuring an internal nursing bra and adjustable straps.  The empire waist top and racer back design offer a stylish and sleek line in front and back.   Sizes:  Small, Medium, Large, XL, 2X

Leading Lady Full Figure Collection

Leading Lady’s full figure collection celebrates curves and helps women achieve their perfect fit. This essential wardrobe of wirefree and underwire bras for everyday, sport, lounge, special occasion and more is available in sizes from 38A to 56 DD/F/G.

Scallop Lace Cup Underwire Full Figure Bra (Style #5408 – $36): This sexy and stylish lace cup bra boasts a sweetheart neckline to compliment a curvy bustline.  The underwire provides extra support while the nylon/spandex/cotton materials offer flexibility and comfort for a variety of everyday activities and special occasions.  Color options include black lace over ivory and blush lace over nude.  Sizes:  40-46B; 38-46C; 36-44D, DD, DDD (available in late April)

Full Figure Lace Trim Camisole Bra (Style #5403 – $28): Flirty and fun, this cotton/spandex low-impact sport bra is piped with lace around the neckline and lower band.  Color options include:  heather gray with pink trim; black with black trim; heavenly blue with heavenly blue trim; and white with white trim.  Sizes:  Small, Medium, Large, XL, 2X, 3X, 4X (available in late April)

Additionally, new spring colors will be available in the following signature styles:

Nylon/Spandex Wirefree Front-Closure Leisure Bra (Style #151 – $24): Periwinkle (available in late March)

Cotton/Spandex Wirefree Front-Closure Leisure Bra (Style #110 – $24): Peacock (available in mid April)

Crossover Front Wirefree Leisure Bra (Style #5048 – $32): White (available in May)

Pull On Full Figure Wirefree Sport Bra (Style #514 – $26): White Leopard Print (available in mid March)

For additional information, visit www.LeadingLady.com and follow Leading Lady on Facebook and Twitter.

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