The Good, The Bad and the Ugly about Breast Cancer

The country goes pink in the month of October in solidarity, hope and support for Breast Cancer Awareness Month.  As one of the most successful health advocacy campaigns, breast cancer awareness has done some amazing things for a very tragic and serious disease.  So with a lot of bad that comes from cancer, there is some positive news about the decline in breast cancer in recent years, in large part due to the prolific breast cancer awareness campaign.  Today we’re breaking down the stats – good, bad and ugly – as a reminder that we’ve come a long way in support of breast cancer, and there is still a long way left to go.

Breast Cancer Statistics:

  • 1 in 8 womenOne out of every eight women will be diagnosed with breast cancer.  That’s at least a few of your friends, neighbors, family members or co-workers.
  • Approximately 220,000 women will be diagnosed with breast cancer this year and nearly 40,000 will die of the disease, making it the second leading cause of death in women in the U.S. and the leading cause of cancer death among women in the U.S.
  • The largest factors that contribute to breast cancer are being female and age.  The risk of breast cancer is greater as a woman gets older, however breast cancer can occur at any age.
  • Genetics play a factor in breast cancer but only 5 to 10% is hereditary.  The risk of breast cancer is doubled if a woman has a first-degree relative (mother, daughter or sister) with the disease.  But still, over 85% of women who are diagnosed with breast cancer have no familial history.

The Good News:

Even with these somber statistics, the prognosis is better than ever before.  Since 1990, breast cancer death rates have been declining.  The most decline is for women under the age of 50.  Several factors may contribute to this improvement including early detection, ribbonless use of hormone replacement therapy after menopause, better treatment and more awareness of risk factors.  Clearly, breast cancer awareness month is working to inform women to reduce their personal risks – eating a healthy diet, remaining physically fit, breastfeeding, not smoking, limiting alcohol, taking care of their bodies to avoid infections and avoiding environment risk factors such as sun exposure, radiation, toxins and contaminated water.  It’s also helped women take personal responsibility for their own breast health through monthly self-breast exams and getting recommended mammograms.  And the money raised for breast cancer awareness contributes to break-through research and drugs that changed a breast cancer diagnosis from probable fatality to a continued normal life after treatment for a majority of women.

Other Interesting Facts about Breast Cancer:

  • Most breast cancer does not result in breast pain.  However, if a women experiences breast pain, she should see her doctor.  Most likely breast pain is caused by hormonal changes in the body.
  • Breast cancer is more common in dense breast tissue, but also harder to detect there.  For women with dense breast tissue, ultrasounds or MRIs may be required, rather than regular mammograms.  Women with fattier breast tissue are less likely to get breast cancer.
  • Men can get breast cancer.  Approximately 2,200 men are diagnosed each year and around 400 die of breast cancer.
  • Breastfeeding for at least one year cumulatively reduces a woman’s risk of breast cancer by 28%.  The longer she breastfeeds, the lower her risk becomes.
  • Mammogram guidelines have changed in recent years.  Now, it is recommended that women between the ages of 50 and 74 have a mammogram every two years.  Younger and older women should discuss their personal risk factors with a physician to determine if earlier or continued screenings are necessary.

Breast health and the health of women and families everywhere is important to us at Leading Lady.  So we join the country in “thinking pink” this month and raising awareness for the breast cancer cause.  It is working, even if only in small strides.  Wishing you much breast health and a renewed sense of breast cancer consciousness in October and beyond.

4 Reasons to Recycle Your Bras

braRecyclingMonth-featured brHead_01

Did you know, October is Bra Recycling Month!  Many people are aware that October is Breast Cancer Awareness and Domestic Violence Awareness Month.  Bra Recycling stands beside breast cancer and domestic violence advocacy by helping bring attention, purpose and action to these serious life-threatening causes.  By recycling bras in the month of October, women can support other women who struggle with very real issues that face millions of women and families every year.  Bra recycling supports women in many walks of life – mothers, sisters, aunts, friends, daughters – who are in a position of need.  After all, every woman needs a bra – from training bras to full figure bras, nursing bras to everyday bras.  We all need one!

This October, you can help!  That’s right.  You may not be able to devote funds to a cause.  You might not have time off work and family to participate in charity walks and events.  But you can donate a bra.  One bra, two bras, ten bras, all of your bras.  Whatever you have to donate, you’ll make a difference.  And it couldn’t be easier than donating through our friends at The Bra Recyclers.  Simply fill out a form on their website and send your bras to women around the country who need a little “lift.”

Still not convinced?  Here are 4 reasons to recycle your bra this month:

Recycling is Good for the Environment

Reduce. Reuse. Recycle. We’ve heard it and seen it everywhere.  Many of us do what we can by recycling paper and plastic in our homes and work places.  But there’s more to it 096-recyclingthan that.  Most women don’t think about recycling bras because they are undergarments.  But they can indeed be recycled and they should.  By recycling bras, you delay a substantial amount of textiles from entering landfills, including the cloth, plastic and wires that often go into bras.  Think about how many bras you have and multiply that by the number of women in the world – that’s a lot of bras rotting away in landfills.  Help your environment; Rather than tossing your older bras in the trash, toss them in the mailbox or donation bin.


You Are Making Someone Else Very Happy

While you are protecting the environment against unnecessary waste, you’re also helping your community.  When it comes to wardrobes, bras are the most basic of needs for women.  For those who fall ill or find themselves in shelters, clothes are a necessity.  And like any part of a woman’s wardrobe, clothes have the ability to boost your confidence and bring a smile to your face.  Like a favorite pair of jeans, a supportive, comfortable bra can make you feel warm all over, and in many cases, return some dignity and femininity that may have gotten lost along a rough road.  Even if you cannot witness the prideful happiness first hand, you will know that your bra donation is boosting someone else in big ways.

Recycling is Good for the Soul

Studies show that doing good deeds for others, actually improves your life too.  When you “pay it forward” in life and act as a do-gooder, you’re a “feel-gooder” as well.  Helping others gives you a sense of purpose, gratitude for your own fortunes and pride in helping others in their community.  Through volunteer work, donating or simply showing kindness, you can feel happier about yourself and improve your own wellness.  It’s like a dose of medicine for your soul.

contour-bras-with-lisa-coleYou Get to Buy New Bras

Of course if you’re giving away bras, you’re going to need to buy a few new ones as well.  If you’re anything like us, that sounds awesome!  Everyone needs to clean out their lingerie drawer a few times a year to revaluate the way their bras fit and support their bodies.  Use this opportunity to donate bras you no longer need and purchase new bras from  There’s never a bad time to pick out a sexy new full figure bra that will make you feel sassy and flirty.  Or perhaps you need some support at night and haven’t bothered to buy a proper sleep bra.  And is it even possible to have enough everyday bras?  We don’t think so.  While you’re helping others and feeling good about it, treat yourself too!

Happy Bra Recycling!

Best Plus Size Sweaters for YOUR Body

Who’s ready to cozy up in a yummy sweater this fall and winter?  We are!  And we know just the tips, tricks and styles of plus size sweaters that will look great on your body.  And you’ll need a rockin’ full figure bra to go with it, of course.  Today we’re bringing you a fashion guide to looking hot hot hot in your plus size sweaters, including what’s shaping you underneath.

Sweaters might be your go-to top during the cooler months, or maybe just a once-in-awhile choice for you.  Either way, you want to look fabulous when wearing a sweater so it’s important to know which styles – from fit and fabric, to length and neckline – will look best on your body.

For starters, avoid fabrics that add bulk to your body, such as cable knit or other heavy textures.  Not only will you be sweltering indoors, these thick fabrics usually don’t favor curves.  Instead select thinner fabrics and layer underneath.  Also, be aware of the fit of your sweater.  You certainly don’t want it to be so tight it accentuates problem areas, but don’t overcompensation by wearing a size too large either.  That will cause bulges that are unflattering.  Sweater sizes tend to vary from other tops and blouses so play around with sizes until you find a good fit that complements your curves.

  • Similarly, you want your bra to fit “just right” to give you a smooth, sleek line under your sweaters.  Avoid bras that are too tight that may cause lumps around the back and underarms, but also beware of bras that are too big and gape at the cups.  Most importantly, a properly fitting bra will offer support for your breasts, shoulders and back and feel comfortable all day long.

plus size sweatersColor and pattern choices are important for your amazing sweater look too.  As always, darker colors tend to be more slimming.  Fall and winter are a great time to embrace darker hues such as grey, burgundy, hunter green, navy, eggplant, brown and black.  If you feel drab in dark colors, look for sweaters with vertical stripes or color blocking that draws in the waistline.  Or, select a colorful scarf, earrings or necklace to brighten your outfit.

  • Be sure to select bra colors that blend underneath your sweaters.  Bras beneath sweaters with lose weaving or that are designed to be form-fitting can show through.  This is especially apparent in brighter lights – like the flash of a camera – or natural sunlight.  Therefore, wear a dark color bra with dark sweaters and a nude or white bra under light colors.

Necklines and hemlines of sweaters can really make or break how a sweater looks on you.  For your best look, you may need to consider your body type when selecting the perfect sweater.  Here are some pointers:

V Neck:  This style of sweater is flattering on most plus size women because it elongates the neckline.  You also have an opportunity to show a little cleavage, tastefully of course.

Cowl Neck:  If your bust tends to overshadow your outfits, try a cowl neck sweater.  It minimizes breast size while remaining stylish and flirty.  This is a great choice for apple-shaped women, but be sure your sweater is long and hits below the waist.  Ribbed or pleated sweaters also elongate an apple-shape.

cardigan sweater  plus sizeWrap Sweaters:  A classic hour glass figure looks amazing in a warp sweater.  This style accentuates all the right curves and shows off a slim waistline.  Wrap sweaters with detail beneath the bust also draws attention to some of your best assets.  On the flip side, if you are more rectangular shaped and have very little waist, wear a wrap sweater to give the appearance of one.

Square Neck:  For our friends with smaller cup sizes in wider bands, a square neck sweater will widen the bustline for the appearance of larger breasts.  Plus, you can show off your beautiful décolletage.

Boat Neck:  The illusion of broad shoulders balances pear-shaped women who have narrow upper bodies and curves on the bottom.  Boat neck sweaters widen the shoulders to achieve this symmetry.  Pear-shapers, also look for sweaters with short sleeves or shoulder embellishments.

Cardigans:  Versatility is an important feature in fashion.  Cardigans are quite possibly the most versatile of all sweaters because you can throw them over a variety of outfits and they are useful in all seasons.  Unbuttoned, they can act as a jacket.  Buttoned they offer a slender appearance because cardigans draw the eye to the center vertical row.  And you can have fun with colors, patterns and belts or ties, while maintaining a slimming color underneath.

  • Again, make sure your bras are appropriate for the style of sweater you are wearing.  Low v-cuts and square necks call for a lower cut bra like our molded padded seamless wirefree and underwire full figure bra, our crossover front closure racer back leisure bra or our ultimate comfort full figure bra.  Cowl necks and boat necks work better with more coverage, such as our molded seamless wirefree bra with front or back closures.  And for the look of a camisole with an extra layer, try our full figure bralette.

With these tips, we know you’ll great in your plus size sweaters this season!

Get Polished: Nail Trends for Fall 2014

Without saying a word, your fingers can make a huge fashion statement.  That is, if you know the polish trends of the season.  This fall, the trends are a mix of subtle elegance and outrageously bold colors, along with matte tints and glittery party styles.

Avoid hemming and hawing for 20 minutes in front of the color racks at your next mani/pedi.  Check out these nail polish trends for this fall:

Neat-o Neon:  Summer may have slipped away, but you can keep the colors bright and sharp with neon nail polish.  Take your pick – pink, green, yellow or orange.  Whatever catches your eye in neon is hot this fall.

nail trendsOkie-Dokie Smoky:  You’ve heard of smoky eyes but why not smoky nails?  It’s sexy and mysterious, a perfect way to enter a new season.  To achieve the smoky trend, select your favorite nail color and add a hazy dark overcoat that will create a shadowy look.  These lacquers are now available from some of your favorite brands.

We’re Talkin’ Teal:  It’s not blue, it’s not green, it’s teal.  This flirty color looks great with almost any outfit and will stand out among the traditional pinks and reds.

Heavy Metal:  The heavy metal trend is about texture as much as it is about color.  Metallic gold and sequin bronze are on point.  These fun shiny colors with flakes of texture will make a bold statement day or night.  Be sure to put on a clear top coat to keep your nails feeling smooth but looking vibrant.

Classy, Sassy Navy:  Dark nail colors have gone from goth to glam in the past few years. This fall, a glossy classic navy is on trend.  Fashion warning: if you’re going to select navy at your next mani, plan your wardrobe accordingly.  That means no all-black outfits for a week.  Instead go for bright colors to contrast your dark nail choice.

Naturally Neutral:  Tan, cream or dusty pink are terrific choices as the weather cools.  Select matte versions of these colors for subtle perfection.

Glitz and Glam Purple:  When you’re in a party mood, go for a sparkly, glittery deep purple tint.  This royal jeweled tone says, “I’m ready to rock and I’m doing it in style.”

This fall, let your fingers do the talking with these hot nail trends!

The Best Jeans for YOUR Body Type

Every fabulous woman should buy a new pair of jeans each fall.  Just like updating your full figure bras several times a year, a new season is a great time to treat yourself to new jeans.  Before you shop, evaluate the jeans you already own to see which ones you like best and which ones need replacing.

Also similar to your full figure bras, fit, comfort and style are essential, especially if you live in your jeans.  Check out our handy guide to the best jeans for your body type:

Curvy and Proud:  If you have curves all over, don’t be afraid of skinny jeans.  They’ll highlight your best features.  Pick a style with a bit of spandex that will stretch to fit your body perfectly.  Skinny jeans beg for flowing tops.  If you’re worried about looking too baggy up top, try an empire waist blouse that will accentuate your upper curves, while still giving you a breezy contrast to your form-fitting jeans.

Pear Shape:  Balance curvy hips and bums with boot cut jeans.  The slightly tapered flair is just what you need for an even look.  Plus you’ll be ready to show off those hot new boots you got this fall.  Boot cut jeans pair nicely with fitted sweaters and tops.  You can accessorize with fun belts too.

woman_seat_fashion_pose_healsThicker Waist:  It’s natural for women to be soft in the middle.  If your tummy pooches, wear a mid-rise jean that comes just below your belly button.  Also look for a firming fabric that will help slim any bulges.  It’s no fun to suck in all day so let your jeans do it for you.  Select tops that hit below your tummy to avoid cutting yourself off at an awkward spot.

Full Thighs:  Boyfriend cut jeans are lose in the thigh without adding bulky fabric that will gather in all the wrong places.  This relaxed-fit style is great with anything from sweatshirts and sneakers to fitted tanks and heals.

Round Bottom:  If you have a round bottom, wear a higher waisted jean.  We aren’t talking mom jeans, just give yourself the coverage you need.  No plumbers please!  Longer blouses and sweaters work nicely with high waist jeans.  Or if you aren’t a fan of high waist pants, be sure your jeans have back pockets.  Believe it or not, they are slimming on full bottoms.

trouser jeansAll Legs:  Style your long legs in trouser jeans.  These are shaped more like dress pants and are ideal for anyone whose legs go on for days or likes to wear very high heals.  An added bonus, you can dress up or dress down trouser jeans.  Go for a chic top, blazer and some killer pumps on casual Fridays, or try a t-shirt and wedges for Sunday brunch.

Not All Legs:  Shorter women have more luck with mid-rise jeans because they make the legs appear longer.  If you are already short, you certainly don’t want anything to make you look shorter.  Boot cut or tapered are both fine for short legs but do add a heal when the occasion warrants…and doesn’t it always?

Muscular Calves:  Whether you come by it naturally or worked hard in the gym to achieve them, you may have trouble slipping on slim-fit jeans.  Instead stick with straight leg or boot cut styles that won’t cause problems at the calves.



A few more tips to keep in mind…

Darker jeans are slimming.  Select dark washes or even black or dark grey jeans to achieve a leaner appearance.

Have fun with washes, fades and distressed fabrics, but be aware they add depth to your look.  Make sure the details fall at the right place for your body.

Many full figure brands make jeans specifically with your body type in mind.  You may find that these brands work better because they are more attuned to how clothes should fit full figure women.

Great jeans don’t have to cost a fortune.  Designer brands are fun to have, but you can find magnificent jeans that fit your body almost anywhere.

Happy jeans shopping, Leading Ladies!

Full Figure Women Represent at Fashion Week

New York Fashion Week is well underway and full figure women are representing this year!  From bustier tops to business suits, full figure models are strutting down the most prestigious streets of New York, the fashion runways.

In years past, when a designer slated a full figure model or two in his show, it would make a media splash.  The statement being that the designer took a risk showing a plus size woman wearing his couture.  But this year, full figure models are included in many runway shows – from exclusive full figure brands, to styles meant for every body – and there is actually very little media attention.  The lack of ink proves that showing a range of women on the runway is not and should not be out of the ordinary.  Rather, it is representative of the women we are and we see every day.  Where people are noticing is on social media; Facebook, Twitter and Instagram are ablaze with applause and gratitude for showing women of all sizes on the runway.

bettty jean coutureWhile many of the top designers have not yet followed suit, several up-and-coming designers understand the importance of showing their clothes and accessories are meant for everyone, of any size, color or walk of life.  That means curvy women, flat-chested women, mothers, you name it.  And now they are showing up on the runway.  Plus size fashion is a huge industry, especially among a younger population of fashionistas, and smart designers are capitalizing on that.

Also noteworthy, some exclusive full figure designers such as Betty Jean Couture have shows during New York Fashion Week.  While there is a separate fashion week earlier in the year dedicated to full figure fashion, many designers find it important to bring their lines to the main stage with other universal brands.  It’s about showing women that high fashion does come in their size, even if that is a plus size, and leveling the playing field for all women.

And full figure women are representing all over New York this month.  Uptown Fashion Week begins just as “downtown” Fashion Week is winding down.  It’s an alternative high fashion event for “emerging, established and celebrity designers.”  This year, Uptown Fashion Week will be featuring a slew of full figure models.  Last week the event organizers held a casting call specific to plus size models.  Their goal is to make fashion accessible to everyone by showing a variety of body types on their runway.

We are thrilled to see designers representing diverse women who are interested in fashion.  It only makes sense that full figure models walk the runway because full figure women are shopping for high fashion clothes and accessories on Fifth Avenue, Rodeo Drive and the corridors of malls across America every day.  There are four more days of Fashion Week and we can’t wait to see what the rest of the event has in store!

Overhaul Your Lingerie Drawer

As summer fades away, it’s a good time to do some fall cleaning.  A great place to start is your closet and today we’re here to help you assess, purge and organize your lingerie drawer.  After all, your intimates are the first thing you put on in the morning, and the last thing you remove at night.  So having the essential full figure bra wardrobe at your fingertips will start your day off with a smile and hopefully send you off to bed with sweet dreams.

First things first, make sure you’re wearing the right size bra.  Over half of all women wear the incorrect bra size.  Are you one of them?  Measure yourself at least twice a year – at the beginning of spring and fall are the perfect times to reevaluate your bra size.  It’s very common for size to fluctuate with weight loss or gain, hormonal changes and age.  Don’t get caught up in numbers and letters.  Wear the size that you measure to ensure your breasts are properly supported without any shoulder or back pain and that you’re comfortable in whatever bra size your body dictates, whether that’s a 36C or a 42DDD.

Once you know your size, purge the bras that no longer fit or are stretched out from overuse.  While you’re doing yourself a favor by ensuring a great fit in all of your bras, do someone else a favor too by donating your old bras to a local shelter or our friends at Bra Recyclers.  But before you banish them, think about which bras were your favorites and why you liked them so much.  You’ll want to remember this for selecting new styles.

5415_Black_250x250Next, it’s time to shop for new full figure bras right here at Leading Lady, of course.  It’s important to always wear the right bra for whatever activity you’ll be doing that day, whether it’s a lazy morning at home, a trip to the gym, or a night out on the town.  We recommend maintaining at least 3 bras in each category you wear regularly.  For example, if you wear a molded padded underwire full figure bra to work, have 3 on hand in your current size in case a couple are in the laundry at any given time.  Same goes for active wear bras, sleep and leisure bras, t-shirt bras and special occasion bras.

When you’re buying full figure bras, keep your wardrobe in mind.  As fun as it may be to have all hot pink bras, it’s probably not practical if half of your blouses are white.  Balance more practical nude and white bras, with fun colors, patterns and sexy lace.  Be sure to have a few black bras for dark fabric tops.  Also consider the straps and the neckline of your bras.  If you wear plunging v-cut shirts, look for bras in deeper cuts.  If you tend to wear sleeveless shirts, thinner straps may be the way to go.

Now that you have selected your bras, go through the same exercise with your panties.  Discard ones that no longer fit or have worn elastic.  Just like your bras, you’ll want a variety of styles of underwear.  Choose new ones that meet your lifestyle needs in colors that match your wardrobe and make you feel great.  Pick a few panties that pair well with your bras to create matching sets.

lingerie drawerOnce you have your bras and panties, it’s time to start organizing.  Your lingerie drawer should be easy for you to quickly grab whatever you need.  The best way to do that is to keep your bras and panties arranged by category.  Depending on how you like to organize, buy small bins, drawer dividers or larger containers that are broken into smaller sections.  There are tons of options available or you can make your own from bins or cardboard you have around the house.  Fold and stack your everyday, sports, leisure and special occasion bras separately for easy access.  Have corresponding piles of panties behind or next to your bras.  You may also want to sort by color so you know where to find your neutrals versus your louder bras and panties in a jiff.  For a fresh, romantic scent, keep a sachet in the back of your drawer.  Or if you don’t have one, wrap an empty perfume bottle in paper towels and the scent will linger on your intimates.

Good luck with your lingerie drawer overhaul and all of your fall cleaning!

Sexy is a State of Mind

There are a million ways to be sexy and here’s a secret…they have nothing to do with being a size 2.  Sexy is a state of mind, and one that many women forget to enter as we’re focused on career, family and the daily responsibilities of our lives.  That’s why we’re here to help you discover some simple ways to feel sexier today.

With just a little effort, you can boost your confidence exponentially.  And when you’re more confident, every aspect of your life benefits.  Leading Lady is all about inspiring confidence from the intimates, out.  We believe that this attitude starts from within so we’re sharing some of our favorite ways you can feel sexy right now, and motivate that sexy state of mind.

Joke and Laugh:  If you have a good sense of humor, use it to your advantage.  Everyone loves to laugh.  And you should smile and laugh too.  These positive emotional expressions are attractive.

Show Less Skin:  Dressing in an overly revealing or seductive way is not always sexy.  In fact, sometimes it is tacky.  Instead, class up your look and wear clothes that flatter your curves and are comfortable for the occasion.  When you love your body, it shows more through appropriate clothes.

Be Smart:  Don’t play dumb.  Initiate intellectual conversations, even if you don’t know everything on the topic.  Challenge yourself to learn new things.  Smart Women = Sexy Women

5044 blackWear Sexy Bras:  Whether anyone else sees it or not, you know you’ve got on a sexy bra and that’s going to make you feel amazing.  Flirty, feminine lace usually does the trick.  If you need to bake in some sexiness overnight, wear only your bra and panties to sleep.

Primp in One Way:  No need to spend hours at the spa getting beautified every day. But treat yourself to one thing – a mani/pedi, a blow out, a new shade of lipstick, a spray tan – that will make you feel great.

Be Inspired:  Don’t be threatened by other sexy women; Let them be role models that inspire you to be sexier.  And remember, even the one you put on a pedestal has her own issues so cut her some slack too.  Likewise, eliminate women from your life that discourage your natural sexiness.  They are toxic to your mission.

Don’t Pluck:  Full brows are hot and they are youthful.  Don’t over-pluck your brows, but rather allow for natural growth.  If you naturally have thin brows, use an eye pencil to fill them out.

Be Kind:  Nothing is less attractive than a snotty person.  It’s usually easier to be nice than mean, so save your energy and treat everyone with respect.

Wear High Heels:  There is something about the feeling of height that gives you a boost of confidence.  As the saying goes, you’re “on top of the world.”  Make sure you can walk in them though.  It’s not as sexy when you’re tripping over yourself.

Take control of your sexiness today!  Try one new thing and see how it feels.  We bet your sexy state of mind will come around in no time.

Full Figure Goes High Fashion

Fashionable people come in all shapes and sizes, and finally the fashion industry is catching up.  We’re happy to report that several top retailers are expanding their full figure offerings and including some lines from top designers.  It’s about time, right?

The market for sizes 16+ is wildly disproportionate to the millions of women in the U.S. who wear plus size clothes.  It’s unfortunate and illogical.  It’s frustrating and disheartening.  And it’s down right bad business.  In a recent survey of 1,500 women, 80% of those who wear plus size clothes said they would spend more money on their wardrobe if they could find more clothes they like that fit them.  Clearly there is a huge financial opportunity, which some retailers are capitalizing on this fall.

As you’re preparing the kids back-to-school wardrobes or browsing for fall office-wear, you may want to check out some of the new lines at Modcloth, Eloquii, Lane Bryant and a new Spanish line called Violeta.  These retailers are taking cues from you, the consumer, to bring high fashion to everybody.  Yes, every body.

ModclothModcloth is expanding its full figure offerings through two channels.  First, Modcloth is currently working with 160 vendors to develop their lines in traditional sizes to include plus sizes as well.  They claim to have 1,200 unique styles of plus size clothes, many of which are exclusive to their site.  Modcloth says their plus size collections are their fastest growing category and they expect to double their revenue in this market from 2013 to 2014.  Clearly the demand is hot!

Secondly, Modcloth will be launching two high-fashion private label lines in October:  Bea & Dot and Myrtlewood of California.  Bea & Dot is a vintage-inspired collection with whimsical prints, jeweled details and a fresh take on your favorite designs.  It was created to add a splash of pizzazz to your wardrobe.  Myrtlewood of California features more traditional pieces for the office and beyond.  The classic lines and prints and structured tailoring are flattering staples for every woman’s wardrobe.

Lane Bryant is premiering its new line 6th and Lane this fall.  (It’s actually already available online!) The designs are direct from the runway, but in your size.  Think leather, sleek asymmetrical lines, unique patterns, curve-loving dresses and form-fitting jackets.  This edgy collection is exactly what full figure fashion needs.

E-boutique Eloquii revamped its website and full figure offerings earlier this year.  Their model involves debuting new collections twice a month to keep shoppers coming back for sophisticated, on-trend, seasonal pieces to add to their wardrobe.

Violeta is a new line under the Spanish brand Mango that is now coming stateside.  It is bringing some of European fashion – cozy oversized sweaters, tailored pants, trendy jackets and a twist on the classic black & white – to women in the U.S.  We love what we see in their fall collection.

Kudos and thank you to these retailers who are looking out for the full figure consumer.  We expect many more brands will follow suit in the coming seasons.  While these companies help you look fashionable on the outside, Leading Lady will be keeping you “intimately” comfortable, supported and stylish too!

How to Take the Best Selfie

When you’re taking a selfie to share with all of your friends on Facebook, Instagram and Twitter, you want to look your best, right? Even if no one is around to take your picture for you, you can look amazing in every photo.  Here are our tips on how to take the best selfie:

Highlight Your Best Feature – If you love your eyes, center them up in your photo.  If you are rockin’ a good hair day, don’t crop your hair out of the photo.  On the flip side, if you’re trying to hide a blemish on your chin, naturally place your non-camera-holding hand over the area you want to hide.  No one will ever know you are less than perfect.

Angle Down – Taking a picture with your camera facing down is slimming and flattering for everyone.  It helps elongate the neck and chin and smoothes the look of skin.

Best Face Forward – Chances are, you like one side of your face better than the other.  Always show your best side in a selfie.  Also, tilt your head slightly to make your pic more interesting than a standard profile.

how to take the best selfieFind Good Light – Lighting is important for any photographer, even a selfie-ographer.  Try to catch the light on the top of your cheekbones for a sensational glow.

Wear Mirrored Sunglasses – Speaking of light, mirrored lens sunglasses reflect light beautifully in selfies.  They will make your entire face shimmer.

Pucker Up – Everyone looks sassy when they’re blowing a kiss.  Puckering pulls your skin tight to reduce signs of aging.  Most importantly, you get to show off your awesome new lipstick color.


Eye Expressions – If sunglasses and kissy faces aren’t for you, speak with your eyes.  Give a wink, look surprised or otherwise intrigued for a humorous and interesting photo.

Props – Including props in your selfie, such as a hat or a cute scarf, can really enhance your photo.  Or perhaps it’s the prop that you really want to show off, like your new adorable puppy or handsome boyfriend.

Backdrops – If you’re somewhere cool, let everyone know it.  Stand above the scene for the best view for your voyeurs. Some of the funniest pics can be reactions to whatever is happening behind you.

Take Several Shots – Even if you’re in a hurry, snap several photos so you can pick the best one to share.  Yes, selfies are supposed to be casual and spontaneous, but a girl should get photo approval too.

Filter – While you’re selecting your best frame, go ahead and edit it.  Filters soften images to make you look even more awesome.

Have Fun – Selfies were not invented by serious people.  Sometimes the goofiest photos are the most fun.  Have a blast taking selfies…it will definitely show in your pic.

Go it, ladies?  Send us your best selfies!  We’d love to see how fabulous you look!

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