Hottest Picks

Bought by many, loved by all

We are more than just a bra. We are a BRAnd new feeling

that sparks your confidence to take on the world.

All day comfort

No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.

Fits your needs

You deserve a luxurious high-quality feeling without breaking the bank.

Designed for every body

We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!

The Bra Vault

Collections that speak to you

Support where you need it most

Thoughtfully designed with full body smoothing, our posture collection of all-day support essentials never goes out of style.

Our bras are sized to fit your body. Because we believe that you should feel comfortable in your own skin – and in your bra.

Your body. Your size. Your reviews.

Every body is our muse

Embracing all shapes, we create bras that fit every body, even the hard-to-find sizes.

It's your story, and we're here to help you shine like the Leading Lady you are.

Real life Leading Ladies

Tag @leadingladybras on Instagram to be featured

Free US shipping over $65

Easy returns

Payment options

Earn $ when you buy