We’re the Bra Brand
Women Swear They Can’t Live Without.

  • ⭐⭐⭐⭐⭐

    Best Bra I’ve Ever Had!

    ”Let me share an experience--I woke up the other morning still wearing it. I had no idea. It's THAT comfortable.”

    - Mary S.

    The Meryl - Cotton Front-Closure Comfort & Sleep Bra 42 / CDDD

  • ⭐⭐⭐⭐⭐

    Best Bra I’ve Ever Had!

    "I have been looking & looking for a bra like this forever, it is exactly what I want. The looks, colors & fit are perfect. Thank you Leading Lady for my new bras!"
    The Olivia - All-Around Support Comfort Sports Bra

  • ⭐⭐⭐⭐⭐

    Best Bra I’ve Ever Had!

    "This is my favorite bra ever! It is the most comfortable bra I have ever worn. I really appreciate that I was able to get it in an almost impossible to find size, 46A. I will ALWAYS reorder this bra."
    The Lora - Back Smoothing Lace Front-Closure Bra

  • ⭐⭐⭐⭐⭐

    Best Bra I’ve Ever Had!

    "Best most comfortable bra I have ever owned. I now have 4. I don’t know how I made it without this bra.
    Simply FANTASTIC! Almost like wearing no bra at all!"
    The Lillian - Back Smoothing Seamless Support Bra


Experience a brand new feeling that sparks your confidence to take on the world.

All day comfort

No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.

Fits your needs

You deserve a luxurious high-quality feeling without breaking the bank.

Designed for every body

We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!

No more Bra-Ma. Check out the #1 Best Fitting bra on the market today.

The Meryl

Front-closure cotton bra that keeps you comfy, day or night.

745 Reviews



The Brigitte Racerback

A classic t-shirt bra with an effortless, modern style.

117 Reviews


The Lillian

Easy, wire-free front-closure in an everyday full coverage style.

298 Reviews


the Marlene

A full coverage bra that provides support all day.


Free shipping over $65

Easy returns


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