”Let me share an experience--I woke up the other morning still wearing it. I had no idea. It's THAT comfortable.” - Mary S. The Meryl - Cotton Front-Closure Comfort & Sleep Bra 42 / CDDD
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Best Bra I’ve Ever Had!
"I have been looking & looking for a bra like this forever, it is exactly what I want. The looks, colors & fit are perfect. Thank you Leading Lady for my new bras!" -Jennifer The Olivia - All-Around Support Comfort Sports Bra
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Best Bra I’ve Ever Had!
"This is my favorite bra ever! It is the most comfortable bra I have ever worn. I really appreciate that I was able to get it in an almost impossible to find size, 46A. I will ALWAYS reorder this bra." -Erin The Lora - Back Smoothing Lace Front-Closure Bra
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Best Bra I’ve Ever Had!
"Best most comfortable bra I have ever owned. I now have 4. I don’t know how I made it without this bra. Simply FANTASTIC! Almost like wearing no bra at all!" -VANESSA The Lillian - Back Smoothing Seamless Support Bra
Designed with YOU in mind
Leading Lady makes bras to fit and flatter your unique shape. With over 84 years of expertise in bras, we’re here to solve your bra problems.
MAXIMUM comfort
Our designs are engineered to be comfortable. Meaning, you’ll forget you’re wearing a bra, in a good way.
Designed for every body
No more compromises. You’ll find the best fitting bra because we carry all the sizes that are hard to find.
Won’t break the bank
You deserve a luxurious high-quality bra. We promise the highest quality and best deal.
No more Bra-Ma. Check out the #1 Best Fitting bra on the market today.
The Meryl
Front-closure cotton bra that keeps you comfy, day or night.