LEADING LADY EMBRACES BREASTFEEDING MOMS
WITH A $200,000 NURSING BRA DONATION
We’re ringing in World Breastfeeding Week, National Breastfeeding Month, and Black Breastfeeding Week with our annual philanthropic program to uplift, encourage and provide much-needed resources to breastfeeding mothers. Leading Lady’s $200,000 nursing bra donation in 2018 continues the tradition of championing new moms who make the best nutritional choices for their babies. The breastfeeding essentials will be distributed through partnerships with more than 350 breastfeeding support organizations across the nation. Leading Lady’s $200,000 nursing bra donation in 2018 continues the tradition of championing new moms who make the best nutritional choices for their babies. The breastfeeding essentials will be distributed through partnerships with more than 350 breastfeeding support organizations across the nation.
The theme of World Breastfeeding Week 2018 is “Breastfeeding: Foundation of Life” &
the theme of Black Breastfeeding Week 2018 is “Love on Top”
As leaders in the nursing bra industry, we proudly advocate for breastfeeding as a life-changing, life-saving act of love and nourishment. Our company was founded on the value that breastfeeding is both a cherished bonding experience and a critical public health matter for babies as well as the women, families and communities who raise them. Recent research published in the global health journal The Lancet concludes that universal breastfeeding could save the lives of 823,000 babies and 20,000 mothers annually throughout the world, as well as reduce health care and other expenses by $300 billion.
In the words of Mark Corrado, third-generation owner of Leading Lady: “Healthy choices start from birth and breastfeeding is one of the most natural and effective ways a mother can protect her infant. Our annual donation program takes a community approach to support breastfeeding so that every mother in every walk of life has the opportunity, resources, and encouragement to raise healthy children.”
Leading Lady’s comprehensive line of nursing apparel includes nursing bras, nursing tank tops, nursing sleepwear, shapewear, nursing covers, and nursing pads. Products that make breastfeeding easier, comfortable, and stylish is one link in the chain of support that helps new mothers on their breastfeeding journey. Through breastfeeding awareness campaigns during the nearly 80 years of our existence, we have donated millions of dollars in nursing bras and sponsored philanthropic programs that annually reach thousands of women to raise enthusiasm for this most imperative cause.
Breastfeeding support organizations work with new moms day-after-day to ensure they have the education and practical knowledge to successfully breastfeed. We’re partnering with local chapters of WIC (the USDA’s Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere), BMBFA (Black Mothers Breastfeeding Association), hospitals, and other community groups to distribute the nursing bra donation.
Celebrate World Breastfeeding Week, National Breastfeeding Month and Black Breastfeeding Week (August 25-31) with Leading Lady! Stay tuned here for news, information, and inspirational stories from women who are touched by the annual donation program. Plus, get involved on social media @LeadingLadyBras.
We're giving moms like you an opportunity to win great nursing products too! Our Mom Box Sweepstakes features specially curated nursing essentials that are beautiful, comfortable and supportive, including:
- a 6-Pack of Nursing Pads
- a Nursing Cover
- a Bamboo Crossover Sleep Bra
- a Nursing Cami with built-in Nursing Bra
Click HERE to enter our Leading Lady Mom Box Sweepstakes.
|"Thank you so much for selecting us as recipients of your nursing bra donation package from Leading Lady."||"You are making a wonderful difference by helping us to support our moms who may not be able to afford a bra. Your gift is appreciated."||"We are so thankful that Leading Lady does this. We look forward to telling Knoxville about you again this year."|
Breastfeeding is filled with triumphs and challenges, joys and setbacks. But you are never alone! We're sharing inspirational breastfeeding success stories from moms around the country who have persevered through hurdles and have words of wisdom to share. We hope their stories are meaningful and motivating to you on your own journey.
Leading Lady's breastfeeding resources are here to help answer your questions 24/7. We're covering all the topics you need to know and then some so you can stay informed and proactive as your nourish your baby.
THANKS TO OUR PARTNERS
We're giving a special thanks to our partner organizations for their dedication to moms and babies and for celebrating World Breastfeeding Week, National Breastfeeding Month and Black Breastfeeding Week with us!