Hottest Picks
Bought by many, loved by all
Second-skin comfort in every bra, so gentle you'll forget you're wearing one.
High-quality essentials you deserve, without the premium price tag.
Specializing in hard-to-find sizes, nothing beats a bra that fits just right.
The Bra Vault
Collections that speak to you
Our Most-Loved Bra
Discover why so many women love The Meryl. Flexible multi-size cups and cotton move with your body, paired with a wireless design and an effortless front-closure.
Your Body. Your Size. Your Reviews.
The Claire
“They’re not kidding when they say this bra is comfortable enough to wear all day long without feeling like you’re in bra prison."
The Brigitte
“It's perfect! The full coverage fits great and I love how light it is. This is the only bra I'll ever wear again."
The Ava
“I've spent a fortune trying to find the right bra, and I LOVE this one. Finally, a lace bra that fits just right and isn't itchy!"
The Claire
“They’re not kidding when they say this bra is comfortable enough to wear all day long without feeling like you’re in bra prison."
The Brigitte
“It's perfect! The full coverage fits great and I love how light it is. This is the only bra I'll ever wear again."
The Ava
“I've spent a fortune trying to find the right bra, and I LOVE this one. Finally, a lace bra that fits just right and isn't itchy!"
Bras That Love Your Body
Our bras are designed to provide unbeatable comfort for that “barely there” feeling in sizes that fit every stage of life. Because we believe that every woman deserves to feel comfortable in her own skin– and in her bra.
Designed For You & Your Life
Behind The Bras
Follow @leadingladybras on Instagram to connect with us!
