We are more than just a bra. We are a BRAnd new feeling

that sparks your confidence to take on the world.

All day comfort

No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.

Fits your needs

You deserve a luxurious high-quality feeling without breaking the bank.

Designed for every body

We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!

Hottest Picks

Bought by many, loved by all

The Bra Vault

Collections that speak to you

The cotton bra that captures
hearts everywhere

Step into a world of pure bliss and comfort with our #1 bra.

Your body. Your size. Your reviews.

Every Body is our Muse

Embracing all shapes, we create bras that fit Every Body, even the hard-to-find sizes. It's your story, and we're here to help you shine like the Leading Lady you are.

Real Life Leading Ladies!

Tag @leadingladybras on Instagram to be featured on our page as one of our Leading Ladies.

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