Hottest Picks

Bought by many, loved by all

We are more than just a bra. We are a BRAnd new feeling

that sparks your confidence to take on the world.

All day comfort

No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.

Fits your needs

You deserve a luxurious high-quality feeling without breaking the bank.

Designed for every body

We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!

The Bra Vault

Collections that speak to you

Support where you need it most

Thoughtfully designed with full body smoothing, our posture collection of all-day support essentials never goes out of style.

Your body. Your size. Your reviews.

Bras that love your body better

Our bras are designed to provide unbeatable comfort for that “barely there” feeling in sizes that fit every stage of life. Because we believe that every woman deserves to feel comfortable in her own skin – and in her bra.

Real life Leading Ladies

Tag @leadingladybras on Instagram to be featured!

Free US shipping over $65

Easy returns

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