happy woman in comfort bra relaxing on couch
happy woman in comfort bra relaxing on couch


Save up to 50% on
all Comfort Bras.

Shop our best selling, barely there bras in sizes for Every Body.

SHOP NOW

We are more than just a bra. We are a BRAnd new feeling

that sparks your confidence to take on the world.

All day comfort

No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.

Fits your needs

You deserve a luxurious high-quality feeling without breaking the bank.

Designed for every body

We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!

Hottest Picks

Bought by many, loved by all

Side view of cotton front-closure comfort and sleep bra in spiced appleFront view of cotton front-closure comfort and sleep bra in spiced apple
Best Seller

The Meryl - Cotton Front-Closure Comfort & Sleep Bra | 110 | Spiced Apple

139 Reviews
$23.20 $29.00
Front view of front-closure racerback t-shirt bra in blackFront view of front-closure racerback t-shirt bra in black
Best Seller

The Brigitte Racerback - Seamless Front-Closure Underwire Bra | 5415 | Black

13 Reviews
$40.00
Side view of wirefree sports bra in mocha leo dotFront view of wirefree sports bra in mocha leo dot
Best Seller

The Serena - Wirefree Sport Full Figure Bra | 514 | Mocha Leo Dot

$29.00
Back view of zig-zag weave front-closure comfort bra in beigeFront view of zig-zag weave front-closure comfort bra in beige
Best Seller

The Marlene - Zig-Zag Weave Front-Closure Leisure Bra | 151 | Beige

25 Reviews
$21.60 $27.00
Side view of lace underwire bra in whiteFront view of lace underwire bra in white
Best Seller

The Ava - Scalloped Lace Underwire Full Figure Bra | 5044 | White

29 Reviews
$40.00
Side view of full coverage t-shirt bra in nudeFront view of full coverage t-shirt bra in nude
Best Seller

The Brigitte Full Coverage Wirefree - Molded Padded Seamless Bra | 5042 | Nude

17 Reviews
$40.00
Side view of microfiber comfort bra in blackFront view of microfiber comfort bra in black
Best Seller

The Claire - Every Day Comfort Bra | 5006 | Black

6 Reviews
$28.80 $36.00
Side view of back smoothing front-closure bra in whisper nudeFront view of back smoothing front-closure bra in whisper nude
Best Seller

The Lillian - Back Smoothing Seamless Support Bra | 5503 | Whisper Nude

17 Reviews
$49.00
Side view of full coverage t-shirt bra in blackFront view of full coverage t-shirt bra in black
Best Seller

The Brigitte Full Coverage Underwire - Molded Padded Seamless Bra | 5028 | Black

35 Reviews
$40.00
Side view of lace detailed wirefree t-shirt bra in white with silver sconce trimFront view of lace detailed wirefree t-shirt bra in white with silver sconce trim
Best Seller

The Brigitte Lace Wirefree - Padded Comfort Bra | 5215 | White with Silver Sconce Trim

10 Reviews
$28.50 $38.00

The Bra Vault

Collections that speak to you

woman wearing white sports bra
Extended Sizes
two girls posing wearing black bras
Bras
woman wearing beige nursing bra
Maternity & Nursing
Different colored comfort bras on hangers
ALL Comfort bras are up to 50%, now!
smiling woman in posture bra
smiling woman in posture bra
Your posture, your
confidence, our bra
plus sized woman wearing sports bra
plus sized woman wearing sports bra
Extended sizes
designed for you
three t-shirt bras hanging in white, black, and nude
three front-closure bras hanging in white, black, and nude
Bundle up & save

The cotton bra that captures
hearts everywhere

Step into a world of pure bliss and comfort with our #1 bra.

SHOP THE MERYL

Your body. Your size. Your reviews.

An energetic african american woman is smiling outside in the sun wearing black leggings, sunglasses and a black cotton comfort sports bra with a track jacket

The Serena

“I’ve been ordering this bra for years. It’s comfortable, and fits perfectly based on the size chart, something that is real difficult for manufacturer’s to understand.”

Shop The Serena
A beautiful, busty african american woman is smiling while wearing a nude, supportive, front-closure, comfort bra with padded comfort straps

The Meryl

“It was all perfect! The fit is comfortable and sleek. I absolutely love the front-closure design.”

SHOP THE MERYL
Happy woman smiling while wearing a front-closure t-shirt bra

The Brigitte Racerback

“I love this bra. It fits right. It feels good. I have spent a fortune trying to find the right bra. I am so glad I found Leading Lady and The Brigitte!”

SHOP THE BRIGITTE

Every Body is our Muse

Embracing all shapes, we create bras that fit Every Body, even the hard-to-find sizes. It's your story, and we're here to help you shine like the Leading Lady you are.

Find Your Perfect Fit

Designed for you & your life

Woman posing in a black front-closure comfort bra
Find Your Comfort
Smiling woman wearing black berry wine colored t-shirt bra
Score Big Savings
Smiling woman wearing white seamless comfort sports bra
Summer Seamless Styles

Real Life Leading Ladies!

Tag @leadingladybras on Instagram to be featured on our page as one of our Leading Ladies.

Shop All Favorites

Free shipping over $65

Easy returns

Payment options

Earn $ when you buy