Bought by many, loved by all
We are more than just a bra. We are a BRAnd new feeling
that sparks your confidence to take on the world.
All day comfort
No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.
Fits your needs
You deserve a luxurious high-quality feeling without breaking the bank.
Designed for every body
We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!
Support where you need it most
Thoughtfully designed with full body smoothing, our posture collection of all-day support essentials never goes out of style.
Our bras are sized to fit your body. Because we believe that you should feel comfortable in your own skin – and in your bra.
Your body. Your size. Your reviews.
“They’re not kidding when they say this bra is comfortable enough to wear all day long without feeling like you’re in bra prison."
“It's perfect! The fit is great and I love how light it is. I'm only buying front-closures from now on.”
Every body is our muse
Embracing all shapes, we create bras that fit every body, even the hard-to-find sizes.
It's your story, and we're here to help you shine like the Leading Lady you are.