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Bought by many, loved by all

We are more than just a bra. We are a BRAnd new feeling

that sparks your confidence to take on the world.

All day comfort

No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.

Fits your needs

You deserve a luxurious high-quality feeling without breaking the bank.

Designed for every body

We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!

The Bra Vault

Collections that speak to you

Our #1 cotton bra just keeps getting better

Front-closure meets soft lace for the perfect balance of functionality and style.

Your body. Your size. Your reviews.

Every body is our muse

Embracing all shapes, we create bras that fit every body, even the hard-to-find sizes. It's your story, and we're here to help you shine like the Leading Lady you are.

Real life Leading Ladies

Tag @leadingladybras on Instagram to be featured

Free shipping over $65

Easy returns

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