My shopping bag ()

LEADING LADY’S goal is to accompany you on life’s journey. 

LEADING LADY shares our intimate knowledge of the female form, providing women with products that are thoughtfully designed for fit, comfort and support. Our technical expertise provides the proper fit for every life stage and to a body’s changing needs. LEADING LADY, one of the most trusted brands in intimate apparel with over 78 years of experience, takes pride in being able to offer women the style, fit and quality they desire. Our garments deliver innovative intimate solutions for all figure types, especially full figure, pregnant and nursing women.

We continue to look for ways to innovate our products, while always listening to the personal needs of our customers - who are as unique as the garments we craft.

LEADING LADY will be with you every step of the way. To learn more, please watch our video.