Since 1939, Leading Lady has taken pride in being a premier supplier of high-quality, good-value products to the intimate apparel niche markets. Leading Lady continuously works to improve our products, while adhering to a set of core values and business practices. 


It is more important than ever to our company’s success to ensure that we continually improve our operational efficiency, productivity and employee engagement to provide you with a top quality product at an affordable price. 

Leading Lady strives to maintain an environment of trust, integrity and teamwork with our associates and vendors, which allows us to maintain cost-effective sourcing and distribution that add value to every product we produce. 


Leading Lady is committed to the quality of our brand. Our products are produced to our own internal, high-quality standards. We employ quality assurance experts globally who are on hand, from the start of production all the way through to the finished garments, inspecting and ensuring that all Leading Lady quality standards are being consistently met.

Product Safety

Leading Lady, in partnership with our suppliers, puts the safety and best interests of our consumers first and foremost. Our products are tested at independent facilities to ensure that our garments do not pose any safety threats. In addition, our staff works closely with the Consumer Product Safety Council (CPSC) and the American Apparel and Footwear Association (AAFA) to meet all the CPSC requirements and required certification documentation for the products we manufacture. 


Our styles are fitted and our patterns are graded for every size in our extensive range. The Leading Lady design team regularly does fittings on actual women of all sizes and shapes. With the help of consumer surveys and live focus groups, Leading Lady has been able to obtain valuable feedback and incorporate suggestions and ideas into our best-selling designs.

To ensure that our sizes fit you as perfectly as they should, you should be fitted to determine that you are wearing the exact size for you.