Leading Lady is giving expectant and new moms the ultimate support this World Breastfeeding Week with a landmark donation of over $250,000 in nursing bras and breastfeeding essentials. We’ve partnered with the healthy infant feeding advocacy non-profit Best for Babes to engage moms through our Ultimate World Breastfeeding Week initiative. Together we aim to provide resources for moms to motivate and support them as they nurture their babies.
Leading Lady’s unwavering support for breastfeeding during World Breastfeeding Week and all year long touches thousands of mothers through breastfeeding awareness, educational materials and quality nursing apparel. With our biggest donation of breastfeeding essentials EVER of over 28,000 nursing bras and nursing covers, our goal is to encourage moms to make the very best nutritional choice for the health and well-being of their babies.
Our nursing bra donations will be distributed to breastfeeding support organizations nationwide including WIC (the USDA’s Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere) and BMBFA (Black Mothers Breastfeeding Association). Breastfeeding and parenting website Kellymom.com is also a partner in supporting moms and babies this World Breastfeeding Week.
Additionally Best for Babes is the new home to the Ultimate Healthy Infant Feeding Resource Guide, which is a non-judgmental evidence-based destination for curated links to assist moms who want to make the best choices for their babies.
Learn more about our Ultimate World Breastfeeding Week initiative below and join our celebration on Facebook, Twitter and Instagram!