COMFORT IS BEAUTY

Plus Size Fashion Changing Its Form: Plus Size Mannequin Debut

debenhams-plus-size-mannequins

Curvy shoppers, rejoice: major U.K. department store chain Debenhams is introducing size 16 mannequins to their women’s fashions floors. Debenhams’ choice to use realistic mannequins signals a genuine effort to appeal to a wider base of shoppers and promote body acceptance in the fashion world. In an industry that uses sizes 4-8 as standards, it’s exciting to see a major retailer take steps to accurately portray women’s bodies.

Debenhams’ Oxford Street store already displays plus size mannequins and plans on adding mannequins to all 170 locations. This is a business move as well as an appeal to consumers—recent business research shows that women are three times more likely to buy clothes when the fashion models wearing them are their size.

Different politicians have added their support to the plus size mannequin movement. British Equalities Minister Jo Swinson has been very vocal about holding various retailers and fashion outlets as responsible parties for body image awareness: “Many customers want to see more realistic images in magazines….having mannequins that reflect and celebrate our diverse society is one way of helping to achieve this.”

Swinson’s sentiments are echoed by Scottish parliament member Dennis Robertson, a politician whose daughter’s death from anorexia in 2011 prompted him to endorse the use of plus size mannequins as a means to combat eating disorders. Robertson believes that the media and fashion industries have a responsibility to help fight against eating disorders just as the medical community does its best to promote body acceptance. Doctors cannot be the only voice against eating disorders in society; major fashion publications and other media outlets must take responsibility for the tones they set when using models that do not accurately represent the average woman.

The typical store mannequin should not be a size 6 when the average American woman is a size 14. With all the diversity that exists in society, mannequins should have varying body types so that all shoppers can feel represented and accepted while buying clothes. We applaud Debenhams for taking the first step towards widespread body acceptance and hope to see other retailers (especially American!) follow suit.

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Search our past Q+A's.
Choose a topic that interests you to view only related Q+A's.

AAD
Active Bras
Amber Riley
American Academy of Dermatology
antioxidants
anxiety
anxiety symptoms
anxious
aspirin
beauty
beauty routines
BeautyFull Boutique
best running songs
Best Way to Wash Bras
best workout songs
Body Acceptance
Bra
bra calculator
Bra Fit
bra fit tips
Bra Fitting
bra fitting tips
Bra Recycling
Bra Size
bra size calculator
bra sizes
Bra storage
Bra Style
bra styles
Bra Technology
Bra Wardrobe
Bras
Breast Cancer Awareness
Breast enhancers
Breast forms
Breast Health
breast sizes
bridal
bride
brides
bridesmaid dresses
budgeting
calories
cancer prevention
capsaicinoids
Celebrating Women
Celebrity News
charitable partnerships
chili peppers
Christmas
Christmas albums
Christmas music
Comfortable Bras
compression sports bra
contour bras
curve model
curves
curvy actresses
curvy body
curvy celebrities
curvy fashion
curvy fashionista
curvy models
date ideas
Davids Bridal
Diet Plans
donations
dry shampoo
Easy Exercises
egg nutrition
eggs
Emotional Eating
emotional health
Exercise
Fashion
fashion trends
Fashion's Night Out PLUS
fashionista
fashionistas
Father's Day
First Time Bra Fit
Fitness
fitness goals
Full Figure
Full Figure Bras
Full Figure Fashion
full figure sports bra
Full Figure Stars
Full Figured Celebrities
Full Figured Fashion
Gift Ideas
girls
girls HBO
Girls tv show
gyms
gynecological cancer
hair care
hair care tips
Hayley hasselhoff
HBO
Health
health benefits of eggs
healthy diet
healthy habits
healthy hair
healthy hair tips
healthy pregnancy diet
heart disease
Heart Health
heart healthy diet
Holidays
how to deal with stress
how to get healthy hair
how to measure bra size
how to measure for a bra
how to measure your bra size
how to relieve stress
how to save money
In the Media
inspiring confidence
jockstrap
Leading ladies
Leading Ladies We Love
leading lady
Leading Lady 514
Leading Lady bras
Leisure Bras
Lena Dunham
Life Goals
Lingerie
Lisa Cole
London fashion week
love
melanoma
mental health
mental wellness
money saving tips
Mother's Day
national ovarian cancer coalition
national womens history month
New Years Resolutions
non padded bras
Online Shopping
Oprah
ovarian cancer
padded bras
personal finance
personal finance tips
Photos
Plus Size Bras
plus size clothing
Plus Size Fashion
plus size fashion week
Plus Size Lingerie
Plus Size Mannequin
plus size modeling
Plus Size Models
Plus Size Printed Leggings
plus size wedding dresses
Plus-Size
Plus-Sized Fashion
positive thinking
pregnancy diet
protein in eggs
push up bra
Racer Back
racer back sports bra
racerback bra
Retro Style
Robyn Lawley
rule of five
running music
running playlist
Saturday Night Live
saving money
Seamless Bra
self-esteem
Sexy bra
Sexy Bras
Sexy lace bra
Sexy Lingerie
Sexy Plus Size Bras
sexy shoes
shampoo
shopping
signs of skin cancer
skin cancer
skin cancer signs
skin cancer symptoms
Skin care tips
Smaller Waist
Specialty Bra Sizes
speed up metabolism
spf
spicy
spicy food
spicy foods
sport bra
Sport Bras
sports bra
Sports Bras
spring 2014 fashion trends
spring cleaning
spring colors
spring fashion
stress
Stress Management
stress relief
Summer
sunscreen
sunshine
symptoms of anxiety
Technology
Tips
title 9
title ix
title nine
Trends
Trendy Plus Size Clothes
trendy plus size fashion
ultraviolet
ultraviolet light
uv
uv light
uva
Valentine’s Day
Valentine’s Day ideas
vogue
Volunteering on Thanksgiving
Wardrobe
ways to save money
Wedding
wedding dress
wedding dresses
weddings
weight loss
wellness
whitney Thompson
Women's History Month
workout
workout music
workout playlist
workout playlists
workout routines
workout songs
Zac Posen