Bra Styles Revisited: The Contour Bra with Lisa Cole

In the mid 90’s, a revolution emerged in the world of lingerie…the birth of the contour bra.  I was working for a national retailer at the time and I remember thinking, what is this for?  At the time, bras were everything from super padded to light and airy and these styles were taking center stage as the new must-haves for women everywhere.  Some of my customers celebrated the contour bra’s arrival, while others complained. I decided to embrace the movement, and to my benefit and surprise, I fell in love with contour bras.


Last month I was speaking to a group of women and demonstrating Leading Lady’s Molded Padded Seamless Underwire Full Figure Bra (style 5028) as a perfect bra style solution for spring trends which include color (bra is available in True Jade, which is trending right now for spring).  One of the women sheepishly asked, “Can I wear this? Won’t that add more dimensions to my already large bust size?”  Most of the women chimed in and agreed.  However, most of them did want to wear a contour bra and just didn’t know what works and what benefits you get from wearing the bra.  I shared the following:

A contour bra was designed to give “shaping” under your clothes.  The molded cups enhance what Mother Nature gave you without extreme cleavage. However, this should never happen if you’re wearing the right size. Keep in mind there are bras designed to “push up” and “increase size” but contour bras generally do not achieve the “plunge” look. You should put the bra on and immediately feel comfortable.

A contour bra also provides modesty.  I like to call it “dimming the high beams” (you know what I mean).  Ideal if you’re a professional woman or constantly feel like you have to wear layers to fix the issue. The totally smooth cups with no interference–what could be better? One of my favorite benefits of this bra is that you have no lines or seams and can feel confident in your clothes.

contour-bras-with-lisa-coleKeep in mind that the degree of molding you want in a contour bra is up to you. Light to medium is preferred by most women and Leading Lady Molded Padded Seamless Full Figure Bra (in both wirefree and underwire). These bras have been among top picks by my clients. Shopping your spring wardrobe? Pair signature tops and blouses that are sheer (and trending for spring) with skinny jeans and capris for a compliment-friendly look.  Wear any blouse with confidence by adding a contour bra to your lingerie wardrobe.

Lisa Cole is the Founder/Fit Expert of StyleFitSolutions.Com.  She provides advice on all aspects of style as it pertains to bra fit and body confidence solutions for women.  She is a speaker and hosts private events around the country.

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