From intimate apparel to footwear, the athleisure trend has taken over runways, PTA meetings, and casual Fridays. A new addition to the dictionary, athleisure combines comfort and functionality for exercise with stylish athletic appeal. It’s a one-stop dressing solution that takes women (and men) from morning to night without toting along a change of clothes.
The growing popularity of athleisure attire shows no signs of slowing anytime soon. In fact, reports show it is cutting into sales of other casual wear, traditional activewear, and even performance-driven athletic gear. Whereas once customers were buying sneakers to improve their running, tennis, and basketball skills, now they are selecting styles that nod to athleticism but are sleeker and more versatile.
The same can be said of women’s apparel. Thanks to the buying power of millennials, looking gym-ready has little to do with whether or not you will actually hit the gym that day. This trend is more about the casual-comfort, a natural fit, and having flexibility features for real life. And now that millennials are maturing in the workforce, parenthood, and other spaces, the trend is contagious.
Get the Look: Athleisure Intimate Apparel
Athleisure bras are among the most popular segment of this growing trend. When your day calls for athleisure wear, you’ll want a natural look that is comfortable, functional, and supports everything you have on your agenda. Leading Lady’s athleisure bras capture fashion-forward designs that also meet your everyday needs.
Our bestselling Wirefree Sport Bra is right on trend for your athleisure look. With eight solids and seven patterns to choose from, you’re going to love pairing this bra with leggings, yoga pants, athletic skirts, and more. Vivid blue, purple opulence, and WOW pink are right on trend for spring. Or get funky in our optic geo, blue tie die, or purple floral. These feminine shades in our dual-layer supportive cotton sports bra will make you feel confident and stylish any day of the week.
Nursing moms can get the athleisure look too with our Cotton Athleisure Sports Bra. In swanky stripes or black with pink piping, this nursing bra is for trendy moms who need convenience and comfort. The stretchy, soft fabric is ideal for any stage of pregnancy or breastfeeding and the extended band is both chic and supportive.
Get the Look: Athleisure Leggings
Leggings are the quintessential pant of the athleisure trend and our new High-Waist Legging is exactly what you need to get the look. These capri-style leggings stretch in all the right ways. They hug your lower body, smoothing your curves all the while. The space die waist can sit high or fold over on your hips for tummy control. Side pockets help you keep up with your cell phone, keys, and lip balm on-the-go. Pair these leggings with our Wirefree Sport Bra and any athleisure-style top for a flawless way to stay on trend.
When you’re pregnant, athleisure attire is a dream come true. This comfort-driven trend is exactly what you need to feel great and stay active. Leading Lady’s Maternity Leggings offer the fashionable look of leggings with a built-in maternity belt that lifts and supports your bump. Available in black or denim wash, these leggings will be your go-to athleisure pants during pregnancy.
Athleisure embraces natural comfort with chic design features that invigorate your wardrobe. Spring and the dawning of summer is the perfect time to show off your athleisure style. We can’t wait to see your new look!