CLEVELAND, OH (July 11, 2017) – In celebration of World Breastfeeding Week, premier intimate apparel brand, Leading Lady, announces it will donate $350,000 worth of Leading Lady and Loving Moments nursing bras, alongside related nursing products, to be distributed among more than 375 breastfeeding support groups nationwide.
Available at Walmart and Walmart.com, Loving Moments by Leading Lady is a line of truly affordable maternity and nursing apparel for all occasions – supporting women at every stage of motherhood.
“Breastfeeding is a life-saving and life-changing experience for mothers and babies, especially in areas with high infant mortality rates,” said Mark Corrado, third generation owner of Leading Lady. “Every mom deserves the chance to breastfeed and give her baby the healthiest start in life. Our annual nursing bra donation provides the necessary resources to breastfeeding groups to help mothers successfully breastfeed.”
The nursing bra donation will be distributed to breastfeeding support organizations nationwide including local chapters of WIC (the USDA’s Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere), BMBFA (Black Mothers Breastfeeding Association), Best for Babes, hospitals and other community groups, and is expected to reach approximately 21,000 moms.
Celebrated annually from August 1st-7th, World Breastfeeding Week encourages breastfeeding and the improvement of children’s health around the globe. In support of this mission, the donation solidifies Leading Lady’s commitment to mothers who work hard every day to nourish their babies and contribute to a sustainable world.
Through providing supportive and accessible nursing products, breastfeeding education and advocacy, and reaching mothers at a grassroots level to encourage and applaud their breastfeeding journeys, Leading Lady fosters respect and caring within the breastfeeding community.
About Leading Lady:
Leading Lady is a premier nursing and full figure intimate apparel company dedicated to improving women’s lives with innovative products, resources and programs. Family owned and operated; Leading Lady has been supporting breastfeeding moms and babies for over 78 years. The brand promises superior quality and fit, a comprehensive selection of products and an excellent customer experience. The full collection is available for direct purchase at LeadingLady.com and in select retailers nationwide.
Website: http://www.leadinglady.com | Social: @leadingladybras
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