Happy and healthy World Breastfeeding Week and National Breastfeeding Month to you! We’re ecstatic to share this special time of year with our favorite people…moms! We’re celebrating in our usual fashion with an annual nursing bra donation. This year we are distributing more than $200,000 in nursing bras to breastfeeding mothers across the country to raise awareness, uplift and encourage new moms on the ultimate journey of nourishing and nurturing healthy babies.
Along with our national partners – Black Mothers’ Breastfeeding Association (BMBFA), Reaching Our Sisters Everywhere (ROSE), La Leche League and the USDA’s Women, Infant and Children program (WIC) – we are championing moms in every walk of life. Breastfeeding is not just about feeding your baby the healthiest option. It takes motivation, perseverance, knowledge, and time.
For some mothers, breastfeeding is smooth sailing, but most hit a bump or two along the road. Regardless of your race, income, experience or background, breastfeeding requires support. Often that’s in the form of a lactation consultant who shows you the ropes. Other times it’s a veteran mom friend who lends an ear when you need to vent. Perhaps it’s a nod from a fellow nursing mom when you’re breastfeeding on a park bench. And sometimes it’s a comfortable, supportive nursing bra that simplifies breastfeeding under otherwise complicated circumstances.
We’re so proud to be part of the support system for new moms through our annual nursing bra donation program. Every year we receive the most amazing stories from moms who make breastfeeding work for them and their babies, despite impossible odds. And this year will be no different.
We advocate for breastfeeding all year long but during the first week of August – World Breastfeeding Week – and the entire National Breastfeeding Month in August, we are among the leaders on the national and worldwide stage cheering for moms to meet their breastfeeding goals. After all, the health of babies is a global matter.
While bras are being distributed throughout the country through community breastfeeding support groups, you can participate too! Stay tuned here on our blog and on our World Breastfeeding Week hub page where you can find out the latest news from our campaign. We’ll also share breastfeeding success stories from moms like you who are working hard to give their babies the healthiest food on the planet.
Our online resources are always available to help you if you run into a problem or question while breastfeeding. Our Breastfeeding A-Z guide breaks down nursing topics and provides information and advice. Plus, you can download our free Breastfeeding Handbook as an educational resource.
Join us on Facebook, Twitter and Instagram @LeadingLadyBras for daily news, inspiration, and giveaways. That’s right, we said GIVEAWAYS! You can win a nursing bra, nursing cami or other nursing essentials just by engaging with us. Plus, you can share your breastfeeding story with us too.
Don’t miss out on the excitement. Join our celebration for breastfeeding awareness during World Breastfeeding Week (August 1-7) and National Breastfeeding Month (all throughout August)!