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Leading Lady: Supporting Women for 80 Years

Behind every successful woman is a tribe of successful women who have her back. October is our month to take a stand. Leading Lady was built to support women in every sense of the meaning. And this...

Falling for Fashion + The Bras to Complete Your Look

Hip, hip, hooray! It’s fall and time to get your wardrobe in chic shape. Today we’re exploring the latest fall trends that will bring out your inner fashionista, plus the stylish, comfortable bras ...

A Look Back at 80 Years of Leading Lady

Leading Lady has been in my family for three generations now and it’s remarkable to think how it has grown from very meager beginnings. I think much of the company’s success is due to my grandfath...

Wire-Free-Dom! The Best Wireless Bras with the Support You Need

When you put on your bra, do sparks fly? Do you feel the fireworks light up with that Zen sensation of true comfort and support? We’re celebrating Independence Day by sharing the wire-free-dom you...

Get the Look: 4 Styling Tips for Athleisure Outfits

  Spring and summer are the perfect time to strut your athleisure fashion. From sports bras and nursing sports bras, to plus size leggings and maternity leggings, we’ve got the fashion basics to b...

Boost Your Self Confidence with the Right Bras

We understand that the self confidence boost you get by wearing a great bra is a natural high that can change the trajectory of your day. That’s why Leading Lady’s bras are designed to give you a ...

Sleep Bras for Better Sleep Month

  Sleep is important for every function of your body, and it can make or break your everyday productivity, wellbeing, and happiness. May is Better Sleep Month so we’re helping you hit the hay with...

Celebrate Earth Day with Natural Fabrics

  It’s time to cool off in Leading Lady’s Crossover Sleep Bra, a.k.a. The Serenity! This spring, as Earth Day approaches check out the awesome benefits of this sleep bra is an environmentally cons...

Fall Fashion 2018: Get the Look with These Fashion-Forward Bra Trends

Fall is arriving and with it a whole new fashion forecast. While you’re preparing your fall wardrobe, make sure you have all the right intimates to go with it, whether that’s full figure bras, nurs...

Our Breastfeeding Mission: Why Leading Lady Supports Breastfeeding

For over 75 years, Leading Lady has operated under the same wholesome values: Breastfeeding improves and saves lives Successful breastfeeding requires support in every sense of the word Women are ...