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Fall Fashion 2018: Get the Look with These Fashion-Forward Bra Trends

Fall is arriving and with it a whole new fashion forecast. While you’re preparing your fall wardrobe, make sure you have all the right intimates to go with it, whether that’s full figure bras, nurs...

What Do You Know About Bras? Take Our Bra Quiz and Find Out!

You probably wear one every day, and perhaps at night too, but how much do you know about bras? Hopefully you are fond of your bras. After all, they offer comfort, support, enhanced shaping, and a ...

Our Breastfeeding Mission: Why Leading Lady Supports Breastfeeding

For over 75 years, Leading Lady has operated under the same wholesome values: Breastfeeding improves and saves lives Successful breastfeeding requires support in every sense of the word Women are ...

Full Figure Bras for Your Favorite Sundresses

We’re fully immersed in the season of sunshine and there’s nothing like a sundress to compliment a beautiful day! They’re light, breezy and oh-so-fun to wear. Even when you’re indoors, sundresses f...

Let’s Have a Picnic! The Bras for Every Summer Picnic

Pack your basket and spread out a blanket, we’re having a picnic! Summer is the perfect time to enjoy outdoor dining with family and friends. Whether it’s an impromptu craving for fresh air at the ...

Flower Power! Your Favorite Bras in Fresh Florals

We’re blooming with the floral looks that will make your summer wardrobe! Flowers are blooming all around and the fresh floral look is right on trend for your wardrobe too. Floral prints on your fa...

Every Bra You Need to Enjoy The Great Outdoors

June is National Great Outdoors Month and we’re excited to enjoy the sights, sounds and beauty of nature with you. Every journey into nature starts with the right bra to support your adventures. Th...

The Athleisure Trend: How to Get the Look

From intimate apparel to footwear, the athleisure trend has taken over runways, PTA meetings, and casual Fridays. Athleisure combines comfort and functionality for exercise with stylish athletic ap...

Giving Comfort, Support and Love this Mother’s Day

Happy Mother’s Day to moms, new and veteran! Just like moms, Leading Lady’s bras offer essential qualities that make you look and feel exceptional, inspire confidence, and uplift your spirit every ...

Leading Lady Gives New Meaning to Support

As bra designers, it’s no secret we know a thing or two about support. We pride our products on support that helps women power through their days and enhances their lifestyles. But the support we p...